Digital Marketing Specialist

*This is Us
We believe that everyone should be able to actively contribute to their community and thrive. Our team of 900 stretches from Taupo to Whangarei, and provides access to critical health and social services. We are renowned for our core services
Enliven, Family Works, Lifeline
and
Shine*
.

Everything we do is informed by our purpose to enable our clients to have a better life; and our values of Hope, Trust & Integrity, Compassion, Partnership, Tangata Whenua.

For more than half a century, Lifeline Aotearoa has been supporting New Zealanders in crisis or distress. Through our nationwide helpline and text-line, we provide essential counselling services that strengthen the emotional and mental wellbeing of individuals and communities.

*The Opportunity
We're looking for an experienced and driven
Digital Marketing Specialist*
to elevate our online presence and drive key marketing initiatives across the organisation.

This is a key hands-on role reporting to the Marketing Manager, where you'll take the lead on all things digital while also supporting broader traditional marketing tasks. You'll be the expert in digital channels, transforming our strategy into impactful campaigns, and ensuring our vital services reach the people who need them most.

If you thrive on owning the digital landscape and are ready to step up into a senior role with a clear purpose, this is for you

Key Responsibilities
As the Digital Marketing Specialist you will:

• Lead and implement digital marketing campaigns across multiple channels (e.g., search, display, social media) to achieve awareness, engagement, and conversion goals.
• Manage and optimise our websites (content, SEO, user experience) to ensure they are current, engaging, and support service uptake.
• Oversee and drive our social media strategy, including content creation, scheduling, community engagement, and performance analysis.
• Produce detailed marketing dashboards and performance reports, focusing on digital metrics, providing actionable insights, and making recommendations to the Marketing Manager and wider business.
• Develop and maintain comprehensive content calendars across various business units and digital platforms.
• Coordinate updates of core marketing collateral and resources, ensuring consistency and brand compliance across all channels (both digital and traditional).
• Manage and curate the organisation's photo and media library.

About You
We are looking for a proactive, adaptable, and highly skilled digital marketer who is ready for a senior-level challenge. You'll be comfortable balancing hands-on delivery with strategic thinking, and you'll have a clear passion for leveraging digital to drive social good.

Ideally, you will have:

• Proven experience in a similar digital focused marketing roles.
• Demonstrable skills in managing and delivering digital campaigns across a range of platforms (e.g., Google Ads, Meta, LinkedIn).
• Knowledge of website management (CMS platforms, SEO best practices).
• Excellent writing, editing, and content creation ability for a variety of digital channels.
• Strong analytical skills with experience in producing marketing reports and using tools like Google Analytics.
• A collaborative and solutions-focused approach with the ability to manage competing priorities effectively.

*Highlights of Working with Us*
We are committed to creating a diverse work place where you can look forward to feeling included and valued for your contribution. Examples of our commitment, include that we are a dementia friendly organisation, a DVFREE Tick Accredited employer, a member of Te Uru Tāngata Centre for Workplace Inclusion; and a member of the Pride Pledge.

Join a team committed to creating a diverse workplace where you will feel included and valued for your contribution.

• Flexibility: We offer a flexible working environment with the possibility of working two days per week from home.
• Additional Leave: Formal recognition for your service from 5 years (additional week of leave) and the ability to purchase up to 10 additional days of annual leave each year.
• Wellbeing Support: Counselling and support through our Employee Assistance Programmes, plus wellbeing resources for you and your family.
• Financial Benefits: KiwiSaver contribution in addition to your base salary.
• Perks: Discounts for a range of services and products through our BOOST programme.

Contact

if you have any questions or would like a copy of the Role Profile.

To check out our Careers page, please copy and paste into your browser to learn more about us and working here, including other exciting opportunities with us.

E hika ma, Tono a mai
(What are you waiting for)… join our team and be part of the solution