Social & Content Marketing Manager, Toys

ZURU is on a mission to disrupt across industries, challenge the status quo and catalyst change through radical innovation and automation advances. This is in play in different pillars of the company: ZURU Toys are re-imagining what it means to play; ZURU Tech is shaping a better future by leading the next building revolution; ZURU Edge is pioneering new generation FMCG brands to better serve modern consumers.

Founded in 2003 by EY Entrepreneur of the Year and World Entrepreneur Hall of Fame brothers Nick and Mat Mowbray, ZURU has quickly grown to a team of over 5000 direct and indirect members across more than 30 international locations.

One of the largest toy companies in the world, globally recognised and award-winning brands include Bunch O Balloons, Mini Brands, XSHOT, Rainbocorns and Smashers. Our global FMCG brands include MONDAY Haircare, Rascals, NOOD, BONKERS, Gumi Yum Surprise, and more

Role Purpose

The Content Marketing Manager at ZURU Toys is responsible for setting the strategic direction and leading the execution of global content marketing across social & owned channels and paid campaigns. This role helps shape the creative content vision for the Toys portfolio, balancing hands-on leadership of key brand moments and campaigns, with the development and enablement of a high-performing content team.

As a people leader, you will coach and empower your team to deliver best-in-class content efficiently, while ensuring consistency, quality, and performance across all platforms and markets. You will also champion the role of content within the business, building strong internal relationships across Marketing, Creative, Digital and Brand Engagement teams, advocating for the role of content in delivering brand & business outcomes.

Role Impact

• Own and evolve the global content strategy for ZURU Toys, ensuring alignment with brand, commercial, and platform priorities.
• Lead and develop a growing Content Marketing team, providing clear direction, coaching, and performance management.

Execute and oversee global social & paid campaigns while supporting junior team members in day-to-day execution, such as localisation.

• Drive content excellence through

ROLES & RESPONSIBILITIES

• Define and own the global content strategy for key ZURU Toys brands across organic, owned and paid channels by:
• Driving audience growth through best-in-class content delivery that improves community engagement and sentiment.
• Overseeing content planning for all channels, including content calendars, copywriting, and creative execution for all content forms
• Driving regular reporting across all owned content efforts, with clear test & learn agenda that shapes continuous content improvement.
• Lead the creative ideation of big bet campaigns and brand activations, overseeing the execution and global rollout. Provide strategic guidance and final approval on creative briefs, content concepts and asset production.
• Set bi-annual content priorities in line with brand planning and business objectives.
• Establish process that keeps ZURU Toy brands at the forefront of creative trends, platform innovation and competitor activity while producing at scale.
• Ensure content calendars, storytelling, and platform strategies are aligned across global markets.
• Continuously identify efficient ways to improve the quality and quantity of content production, offering feedback to media partners and the development of Netra.
• As relevant, brief and manage external agency partners in close collaboration with the Creative Team and Brand Marketing Team, overseeing and optimising production investment for best ROI.
• Partner with Brand Marketing to develop annual plans, ideate brand activations and campaigns to support business objectives and big bets.
• Work closely with Local Marketing teams to ensure accurate implementation of key campaigns with localisation and cultural nuances.

• As a key leader, you will coach, mentor and develop team members to ensure high performance, creative excellence and operational efficiency, offering constructive feedback and opportunities for growth.
• Set clear expectations and empower team members through strong process, role clarity and creative inspiration.
• Oversee team workflow in line with wider business priorities.

• 5+ years' experience in content marketing, brand, or social media management, ideally with exposure to global or fast-paced brands.
• Proven ability to plan and deliver content campaigns end-to-end, from strategy through to optimisation.
• Strong track record in social-first content, particularly TikTok and Instagram, with results in driving growth and engagement.
• Awareness of pop culture, social trends, and platform innovation, with the ability to turn them into relevant, brand-right content.
• Experience in building and managing social content calendars across multiple channels.
• Hands-on experience in content production (both scrappy and polished), with the ability to scale campaigns and adapt for local audiences.
• Excellent organisation and project management skills, balancing multiple priorities and deadlines.
• Experience mentoring or leading others, fostering collaboration and creativity within a team.
• Confident in using data and insights to test, report, and refine content strategies.
• Passionate about storytelling and brand building, with a commercial mindset and eye for creative detail.
• Excitement to contribute to our office culture (this is based in Auckland, New Zealand)

ZURU is on a quest to reimagine tomorrow. Founded in 2003, ZURU Group has rapidly grown and now spans three core divisions—ZURU Toys, ZURU Edge (consumer goods) and ZURU Tech (construction).

Known for its cutting-edge software and world-leading automation and manufacturing systems, ZURU has over 5,000 team members in over 30 global locations, making it perfectly placed to continue building its reputation as one of the fastest-growing and most disruptive companies in the world.

At ZURU, we have cultivated a high-performing culture that encourages excellence. Our team works towards ambitious goals, learning, performing, and improving together, all while having fun. We empower talented individuals to do their best work every day.

At ZURU, you get out what you put in. You are responsible for driving your own career and we provide the platform to achieve it. As ZURU is on such a fast growth trajectory, there are opportunities here that you won't find anywhere else.

Get to know us a little better by checking out @lifeatzuru on Instagram or

Learn more about our values and explore the hiring journey on ZURU Careers

WHAT WE OFFER

Culture for Growth

Health Benefits

Global Opportunities

Surrounded by an A Player Team

Competitive Remuneration

Lots of fresh fruit, coffee, pals fridge and more

ZURU – Tomorrow Reimagined

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We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.