Content Marketing

• Permanent, full-time position
• Excellent staff benefits
• Internationally renowned and global industry-leading company

About FUJIFILM Business Innovation

At FUJIFILM Business Innovation New Zealand (FBNZ), helping Kiwis work smarter isn't just what we do—it's who we are. For over 60 years we've partnered with businesses of all sizes, tackling challenges head-on and delivering real solutions that make a difference.

Our approach is simple: we solve problems. Whether it's automating complex workflows, enabling seamless collaboration, or delivering industry-leading cyber security, IT and print solutions, we work side by side with our customers to ensure they're equipped to succeed. From small enterprises to large corporations, we've earned the trust of organisations across New Zealand who depend on us to keep them ahead of the curve.

At FBNZ, you'll be part of a team that sets the pace for the industry, driving change and shaping the future of how our customers work. If you thrive on solving problems, pushing boundaries, and making an impact, this is the place for you.

About the role

As the Content Marketing & Brand Strategy Manager, you will play a pivotal role in driving our content strategy and shaping our brand identity. You are first and foremost an accomplished writer, passionate about words and their power to inspire and influence. You love to be 'on the tools', crafting content of all kinds – eBooks, blogs, articles, sales collateral, presentations, case studies, etc. In addition to being an outstanding writer in your own right, you're also a talented editor able to elevate the quality of content produced by other people. You move easily between strategic thinking and detailed execution, able to build and execute a compelling content strategy while at the same time relishing your role as the arbiter of best practice when it comes to grammar, clear messaging, tone and style.

Reporting to the Head of Marketing, this role leads our content and brand team (two direct reports) which is responsible for providing specialist content marketing, content production, brand marketing, and brand strategy services to support achievement of FBNZ's business objectives. The role is a key member of the Marketing Leadership Team.

Responsibilities include:

• Develop and execute an integrated content marketing and communications strategy that strengthens the FBNZ brand, demonstrates a strong point of view, generates high value leads, contributes to revenue growth through support for online and offline marketing campaigns, improves the customer experience, and builds engagement.
• Collaborate with the wider marketing team and provide strategic input into the development of content required to support successful execution of integrated marketing campaigns.
• Conceive, create and publish a wide variety of original and engaging content (eBooks, white papers, video, blogs, articles, case studies, win stories, etc) that aligns with our brand story, supports our point of view, and educates and engages our target markets.
• Work closely with sales leaders to produce content specifically designed to assist the sales process, e.g. product brochures and sales presentations.
• Lead FBNZ's approach around delivery of bid and proposal responses, working closely with the Content & Bid Specialist, sales leadership, our in-house graphic design team and the relevant marketing managers.
• Support the Head of Marketing to evolve the overarching brand strategy, brand story and positioning for FBNZ.

Skills & experience

We are looking for someone with a 'client-first' mindset who is a strong team player, positive, proactive and results-oriented, committed to excellence in every undertaking, resilient, and innately curious, with strong critical thinking and problem-solving skills, and a creative mindset. Along with this, you will also have:

• Tertiary qualification in communications, journalism, marketing, or a related field.
• Minimum of seven years' experience across content marketing, content development, and content strategy, ideally in a B2B environment.
• Previous experience in the technology industry and/or business consultancy services.
• Exceptional writing, editing and proofreading skills with a portfolio that demonstrates strong creative thinking across multiple styles, including website and landing page copy, general copywriting, media releases, speech / scriptwriting, e-books, whitepapers, blogs, etc.
• Able to build a deep understanding of target audiences and develop content that engages, informs, motivates and delivers results.
• Basic understanding of SEO principles.
• Experience working with CMS tools.
• Experience managing agency / supplier relationships.
• Experience in people management, mentoring, coaching and leadership.
• Well-developed business acumen and comfortable building effective working relationships with people at all levels of an organisation.
• Outstanding communication and interpersonal skills.
• Highly organised with good time and project management skills, outstanding attention to detail, and a proven ability to consistently deliver to deadlines and budgets.

Benefits

• Superannuation contributions (on top of KiwiSaver)
• Fully funded Southern Cross Health Insurance (Regular Care for you and your family)
• Annual Health & Wellbeing Subsidy
• Generous Long Service Awards
• Birthday Leave and other special leave days

This is an excellent opportunity to work for one of the world's leading technology companies. If you think you're the right person for this role, please apply online. Applications close on 12th January 2026. Get in touch with us today

Please note that only applicants with the right to work in New Zealand will be considered for this position.