Direct Marketing Specialist

1 week ago

Albany, Auckland, New Zealand Mitre 10 Full time

Mitre 10 has been a part of New Zealand's home
improvement culture since 1974. An award-winning success story, inspiring Kiwi
to love where they live, work and play with our home improvement, garden and
trade offer.

We are committed to delivering exceptional customer
experiences every time our customers shop with us. Our Direct Marketing
and Partnerships team is driven to improve how we acquire, engage, and reward
our most valuable customers.

We are on the lookout for a Direct Marketing
Specialist to join our Albany based Support Centre on a 12-month parental leave contract.

As an experienced digital automation and
marketing specialist, you will plan, lead, and execute the successful
delivery of direct marketing activities for our eDM channel. We are
seeking someone with a passion for data driven marketing and personalisation
who thrives in a fast-paced environment.

Reporting to the Head of Loyalty & Partnerships, your
key functions will include:

  • Execute direct email marketing activities to
    support the marketing promotional plan, and national and regional/local
    promotions
  • Create and execute an always on lifecycle
    marketing programme to stretch customer lifetime value
  • Lead a test and learn programme to optimise the
    email marketing platform
  • Identify, evaluate, and actively pursue
    opportunities to drive greater customer loyalty and advocacy
  • Keep current with industry developments,
    technologies, and best practices.

To be successful in this role you will have:

  • At least 5 years in marketing automation,
    insights and data lead direct marketing and/or customer loyalty
  • Experience in delivering high volume, high
    frequency direct marketing campaigns
  • Experience with Emarsys or similar direct
    marketing platforms would be advantageous
  • A passion for personalisation and exploring new
    opportunities.

This role offers the opportunity to work on Auckland's North
Shore in a positive, fast paced environment that is stimulating and enjoyable
to work in. We are a team moving forward and that is a result of our motivated,
skilled team members. As a member of our Support Centre team, you will be
eligible for generous staff buying privileges, life insurance, discounted
medical insurance, flexible working, birthday day off and more.

If you are a highly motivated individual who is passionate
about being part of the Mitre 10 team and a company in growth mode, then we
want to hear from you.  Please provide your CV and cover letter, including
your remuneration expectations, via this website.

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