Business Development Specialist

Set against the stunning backdrop of rolling countryside, Settlers Country Manor is an elegant venue known for its unique blend of rustic charm and contemporary hospitality. We specialise in hosting an array of events, including weddings, corporate functions, private parties, and exclusive dining experiences at our renowned restaurant. With a strong commitment to delivering exceptional service, we aim to create truly unforgettable events for our clients.

We are now seeking an experienced and proactive Business Development Specialist to drive our growth in the domestic and international MICE (Meetings, Incentives, Conferences, and Events) market. This role plays a crucial part in expanding our client base, strengthening brand partnerships, and positioning Settlers Country Manor as a premier destination for world-class events. This is a permanent full-time position; you are required to work 40 hours per week within regular business hours.

Key Responsibilities:

Business Strategy & Market Development

• Develop and execute comprehensive business development plans targeting domestic and international MICE clients.
• Identify new market segments, business channels, and strategic opportunities to expand brand visibility and revenue streams.
• Conduct market research and competitor analysis to stay abreast of trends, pricing, and client expectations in the events and hospitality sector.
• Collaborate with management to set revenue targets, business priorities, and long-term growth strategies.

Client Acquisition & Relationship Management

• Establish and maintain relationships with corporate clients, travel agencies, conference organisers, and event planners.
• Proactively pursue leads and convert inquiries into confirmed bookings.
• Manage the client relationship from initial contact through post-event follow-up, ensuring satisfaction and repeat business.
• Develop partnership programs with international travel and MICE agencies to promote Settlers Country Manor as a destination venue.

Sales & Promotion

• Create customized proposals, presentations, and packages tailored to the needs of different client segments (corporate events, incentive groups, destination weddings, etc.).
• Work closely with the marketing team to design campaigns, promotional materials, and digital marketing strategies targeting MICE audiences.
• Represent Settlers Country Manor at trade shows, industry expos, networking events, and tourism missions both domestically and overseas.
• Negotiate contracts, pricing, and event terms within company policies to achieve profitability and client satisfaction.

Operational Coordination

• Liaise with the operations and events teams to ensure seamless delivery of client events and services.
• Provide clear communication of client requirements, event details, and expectations to internal departments.
• Monitor client feedback and work with relevant teams to continuously enhance service quality.

Reporting & Performance Management

• Prepare regular sales reports, forecasts, and performance analysis for senior management.
• Track KPIs, conversion rates, and ROI on promotional initiatives.
• Contribute insights and recommendations for improving sales strategies, processes, and client experience.

Skills & Qualifications:

• At least a Bachelor's degree in Business, Marketing, Hospitality Management, Events Management or related field. OR
• Minimum 3 years' experience in business development, sales, or marketing within the hospitality, events, or tourism industry.
• Demonstrated experience in developing and managing relationships within the MICE sector.
• Excellent negotiation, presentation, and communication skills.
• Highly organised, detail-oriented, and capable of managing multiple projects simultaneously.
• Proficiency in CRM systems, Microsoft Office Suite, and digital marketing tools.
• Availability to attend networking events, trade shows, and client meetings domestically and occasionally overseas.