Brand Marketing Executive

6 days ago

Red Beach Auckland, New Zealand Edwards & Co Full time NZ$60,000 - NZ$90,000 per year

Fixed- term 1 year contract

Full-time

We're looking for a Brand Marketing Executive to lead the execution of all brand communications across paid, owned, and earned channels. This role is perfect for someone who thrives in a fast-paced, hands-on environment and can balance big-picture strategy with day-to-day delivery.

This role owns the top of funnel building awareness and driving acquisition through paid media, SEM, social, influencers, PR, and events. It's perfect for someone who thrives in a fast-paced, hands-on environment and can balance big-picture strategy with day-to-day delivery.

You'll be responsible for driving creative storytelling and consistent brand execution across:

  • Above-the-line media (ATL) including digital, print, and broadcast campaigns.
  • Social media from content planning and creation to community engagement.
  • Influencer partnerships managing relationships, collaborations, and campaign execution.
  • Trade marketing supporting retail partners with creative assets, POS materials, and campaign coordination.

Key Responsibilities

  • Manage Edwards & Co's marketing calendar across all media channels.
  • Manage the social media strategy, content creation, and performance analysis.
  • Manage paid digital channels (including SEM and paid social) to drive awareness and acquisition.
  • Manage influencer outreach, partnerships, gifting, and reporting.
  • Coordinate media planning and buying for ATL activity, analysis performance and reporting.
  • Collaborate with internal teams and external agencies to produce campaign assets.
  • Support retail and trade partners with marketing materials and in-store activations.
  • Ensure all brand communications are visually consistent and on tone.
  • Responsible for executing on our CRM strategy, managing the DM campaigns.
  • Analyse campaign performance and consumer insights to inform future activity.
  • Managing earned media

Skills & Experience

You're a creative thinker and storyteller who loves turning ideas into impactful campaigns. You're hands-on, resourceful, and comfortable managing multiple projects at once. You have an eye for design, a feel for what makes content engaging, and a strategic mindset to tie it all together.

You'll bring:

  • 4+ years' experience in marketing, brand, or creative roles (consumer goods or lifestyle brands preferred).
  • Strong understanding of social media platforms, trends, and analytics.
  • Experience managing influencers, media agencies, and creative suppliers.
  • Excellent communication, copywriting, and storytelling skills.
  • Proficient in using social media management tools and other relevant technology.
  • Strong analytical and problem-solving skills, with the ability to identify and resolve issues quickly.
  • Creativity and a passion for developing engaging and relevant content
  • Knowledge of graphic design, photography, and video editing.
  • Confident in front of the camera.
  • An organised and proactive approach, you get things done.
  • An understanding of paid media channels, including SEM, paid social, and display.

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