Brand Marketing Executive, Gumi Yum

Join ZURU as a pivotal member of our Confectionary Marketing Team, driving the expansion of our innovative Gumi Yum Surprise, a groundbreaking product that has swiftly dominated the global confectionery market since its 2023 debut.

Achieving the top spot in the single sugar novelty category, this success has fuelled the creation of a state-of-the-art automated production facility designed to support our ambitious worldwide rollout

ZURU is on a mission to disrupt across industries, challenge the status quo and catalyst change through radical innovation and automation advances. This is in play in different pillars of the company: ZURU Toys are re-imagining what it means to play; ZURU Tech is shaping a better future by leading the next building revolution; ZURU Edge is pioneering new generation FMCG brands to better serve modern consumers.

Founded in 2003 by EY Entrepreneur of the Year and World Entrepreneur Hall of Fame brothers Nick and Mat Mowbray, ZURU has quickly grown to a team of over 5000 direct and indirect members across more than 30 international locations.

One of the largest toy companies in the world, globally recognised and award-winning brands include Bunch O Balloons, Mini Brands, XSHOT, Rainbocorns and Smashers. Our global FMCG brands include MONDAY Haircare, Rascals, NOOD, BONKERS, Gumi Yum Surprise, and more

Role Impact

As we advance our global presence and explore brand and category extensions, we seek a creative and strategic marketing professional to join us and drive our communication and branding initiatives, ensuring our continued success and growth on the international stage

**Roles & Responsibilities**:

- Primary support for Marketing Director to lead and execute marketing activities across globally
- To manage influencer activity across organic, paid, and seeded channels. This includes creating briefs, reviewing content, reporting on campaigns, and managing relationships
- Lead the localisation and execution of paid and organic global campaigns, supplementing as needed with additional localised content or activations. Posting weekly and includes content plan briefing and management with the Brand engagement team.
- Be the brand guardian, ensuring the brand guidelines are executed consistently globally.
- Serve as the primary contact for the Ecomm team + handle all retailer website requirements
- Serve as the lead for all social content and influencer content. Including all elements from contracting, negotiating, creative and media spend
- Support Marketing Director in the execution of new product launches across all primary marketing channels.
- Support Marketing Director in the instore shopper marketing activations.
- Oversee the management of marketing stock
- Manage monthly tracking and reconciliation of marketing budgets across, ensuring adherence to planned budgets and activities agreed and approved by the GM. This includes timely management of invoices and payments.
- Act as key contact for customer service (across relevant markets) and manage monthly updates and actions.
- Handle the execution and ongoing maintenance of retailer listings
- Conduct post-activity evaluation, extract insights and develop lessons learned and recommendations for future brand activity

**Skills & Experience**:

- Relevant experience in a brand or digital marketing role or equivalent from an agency (Ideally between 2-3 years)
- You are deeply collaborative and foster a positive and high performing culture
- Exceptional multitasking skills with the ability to set priorities, and stay focused
- A go-getter mindset, fuelled by energy, creativity and a solutions-oriented approach
- You’ll have a strategic and curious mindset
- Team player. You’ll be part of a close-knit team of good humans where collaboration is at the heart of everything we do
- Excellent verbal and written communication skills, as well as strong verbal and visual presentation abilities
- You are reliable, mature, a self-starter, and you are unafraid to try, test, and have the determination to continuously improve
- Familiarity with the latest social media trends and platforms is preferred

At ZURU, we have cultivated a high-performing culture that encourages excellence. Our team works towards ambitious goals, learning, performing, and improving together, all while having fun. We empower talented individuals to do their best work every day.

At ZURU, you get out what you put in. You are responsible for driving your own career and we provide the platform to achieve it. As ZURU is on such a fast growth trajectory, there are opportunities here that you won’t find anywhere else.

We recognise that ZURU’s success stems from our people and you can only be at your best when you are looking after yourself. ZURU encourages all our team members to invest in their wellbeing by providing an array of benefits and tools.

WHAT WE OFFER

Culture for Growth

Surrounded by an A Player Team

Competitive Remuneration

ZURU - Tomorrow Reimagine