Lead Gen Campaign Manager

6 days ago


Auckland CBD, New Zealand Tribe (New Zealand) Limited Full time NZ$800,000 - NZ$1,000,000 per year

About the Company:

House of Travel is NZ's most awarded travel group – winning the 2024 and 2025 Best Places to Work (large workplace) and taking out the #1 spot in the 2024 Kantar Customer Leadership index and awarded Best Travel Agency Brand from Travel Agents Association NZ.   They have also won the 2025 Canstar Most Satisfied Customer Award They are passionate about delivering extraordinary travel experiences to their customers and enriching lives through travel.  

House of Travel is the largest travel agency covering the length and breadth of New Zealand, with over 64 locally owned retail stores. The wider House of Travel Group operates on both sides of the Tasman and services both the leisure and corporate travel market making them the most well respected and trusted travel brand in the market

Their commitment to their customers and creating the best holiday experiences and people first approach is at the heart of everything they do.  

Now is an exciting time to join the business with a recent brand refresh, newly launched website and lots more exciting projects in the pipeline

About the Role:

House of Travel is seeking a creative, insights -driven marketer to join their Customer Engagement team. This role will focus on expanding market opportunities and driving impactful, marketing campaigns. You will explore strategically important markets and / or target new customer segments. The role will involve crafting strategic campaigns tailored to emerging trends and customer needs. Key responsibilities include:

  • Developing and executing strategic marketing campaigns to expand market share and drive customer engagement.
  • Utilising segmentation models and / or data insights to create campaigns targeting key customer segments.
  • Identifying new opportunities
  • Collaborating with cross-functional teams, including the wider CE team, product, digital, and retail, to implement integrated marketing strategies.
  • Working with established digital tools and the team to optimise campaign performance and achieve KPIs such as quality enquiry, conversion, and revenue growth.
  • Driving through-the funnel activities and building brand awareness for emerging destinations
  • Creating and testing new marketing strategies based on customer insights and trends.
  • Reporting on campaign performance and optimizing for ROI.

About You:

The ideal candidate will be a strong all-round marketer who is strategic, results-oriented and has a proven track record in campaign execution and developing marketing initiatives that drive measurable ROI.

  • 4+ years of experience in senior marketing roles, with a strong understanding of campaign strategy across all channels.
  • You understand retail marketing, messaging that sells and the ability to drive sales by identifying our point of difference
  • A background in the travel industry or from fast-paced retail or FMCG environments are highly desirable.
  • Experience with data analysis and segmentation, leveraging insights to create personalised, high-performing campaigns.
  • A strong understanding of both traditional and digital marketing channels, with a focus on integrated campaign execution.
  • Excellent communication skills, with the ability to collaborate effectively with cross-functional teams and external partners.
  • A creative and strategic thinker, comfortable working across the business and a focus on optimising campaigns to drive business growth.
  • Strong planning and organisational skills, with the ability to manage multiple projects simultaneously.
  • Ability to adapt quickly to changing priorities and market conditions in a fast-paced environment.
  • An enquiring and curious approach with an ability to investigate, expose, evaluate and define opportunities.

If you're a passionate marketer looking to take your career to the next level and contribute to the growth of a leading travel brand, we want to hear from you

Apply Now

To find out more, please get in touch with Siobhan Chaney on for a confidential chat.

To apply for this vacancy you MUST be a New Zealand citizen, resident, or have already secured the right to work in New Zealand and therefore hold a valid visa.

At the appropriate stage we will request your references, we ask that you do not include them on your CV when applying.  

At Tribe we have our guiding light to show us the way.  We bring our whole selves to work.   We encourage inclusion in every single interaction.  We genuinely care about people and are curious about their stories.  We celebrate all points of view.  We will help you find your tribe, the same way we have.  We're all on a journey together so come along…


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