Brand and Campaign Lead
5 days ago
Join us and experience Bunnings from the other side of the counter
What’s in it for you when you’re part of our team:
- Team discount at Bunnings and other Wesfarmers brands including Kmart, Target and Officeworks to name a few- Free standard OnePass membership- Access to over 100+ exclusive team member benefits across health, shopping, travel and stay, wealth, work and leave- 12 weeks paid parental leave, regardless of gender- Fun stuff like annual festive gifts, discounted food and drinks at our Bunnings Cafe, and travelling store team member opportunities- We’re genuinely invested in your career and no matter where you start with us, that pathway is yours to build
The Brand and Campaign Lead is responsible for planning and executing Bunnings marketing communications that are outlined on the annual marketing calendar for New Zealand, while working in collaboration with the Australian marketing team to translate AU led campaigns seamlessly into the NZ market. This includes creating insights-led agency briefs and driving campaign integration across multiple internal teams. This role will also support the broader team across a variety of executional marketing tasks.
A confident and experienced marketer, the Brand and Campaign Lead will advocate for the local market and provide guidance and expert advice on local conditions and considerations.
Reporting to the Brand & Campaigns Manager (Trade), this role will also support the broader team across a variety of executional marketing tasks.
This opportunity with the team is a 12-month fixed term cover...
What's involved
- Use consumer insights to guide marketing campaign briefs with clear measurable objectives that resonate with a varied audience.
- In conjunction with strategy and category marketing teams, help develop an annual calendar of marketing communications and campaigns relevant for the New Zealand market to drive audience growth & retention.
- Set and manage campaign timelines.
- Work with media and digital marketing teams to create effective channel strategies to maximize customer reach and drive efficiencies.
- Collaborate with the content team in developing and delivering relevant content strategies to drive engagement and build brand connection with Bunnings audience.
- Assist the NZ sponsorships, PR and local area marketing teams with on the ground events, brand launches and collaborations as well as store openings as required
- Work collaboratively across different marketing functions, leading agile sessions to generate campaign ideas and help keep campaigns moving forward.
- Budget management including raising PO's for campaigns and ensuring expenditure is in line with campaign forecast
You’ll be part of a workplace where you’ll feel like you belong.
Bunnings strives to ensure everyone is treated fairly and our team are committed to supporting you at any stage of your recruitment journey. Be sure to let us know if you require an adjustment and we can provide the most appropriate support for you. Contact us at
and a member of the team will be in touch.
About Us
Bunnings is the leading retailer of home improvement and lifestyle products in Australia and New Zealand. We’re a major supplier to project builders, commercial tradespeople and the housing industry operating from a network of stores, trade centres, frame and truss sites and online.
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