Integrated Media Lead

1 day ago

Auckland, Auckland, New Zealand Werk Agency Full time

We're growing — and looking for a senior cross-channel media expert to lead integrated media strategy and execution across some of Aotearoa's most exciting brands.

If you love combining strategy + performance + media planning and you know the NZ media landscape inside out, this role is for you.

About the Role

As our Integrated Media Lead, you'll own multi-channel media planning, buying, optimisation and reporting across:

  • Meta, Google, TikTok, LinkedIn
  • OOH & pDOOH
  • BVOD (TVNZ, ThreeNow), YouTube Select
  • Radio & Streaming Audio
  • Publisher networks (NZME, Stuff, Go Media, JCDecaux, Shout, MediaWorks, etc.)

This is a hybrid role where you'll:

  • Lead strategy
  • Be hands-on with campaign setup + optimisation
  • Build strong client relationships
  • Drive performance across digital + traditional channels
  • Present insights that shape business results
  • Influence how Werk evolves its media offering

What You'll Do

  • Lead integrated media strategies and full-funnel planning.
  • Build, launch and optimise paid digital campaigns.
  • Manage media partner bookings across OOH, BVOD, Radio & Publishers.
  • Present results, insights and recommendations to clients.
  • Collaborate with creative and digital teams on campaign development.
  • Mentor junior marketers and uplift media capability across the team.

What You Bring

  • 4–6+ years agency experience in digital/media/integrated roles.
  • Deep knowledge of Meta + Google + NZ media suppliers.
  • Strong strategic thinking and hands-on execution skills.
  • Confident client communicator and presenter.
  • Data-led mindset with the ability to translate results into action.
  • A love of working across multiple channels and complex campaigns.

Why Werk Agency?

  • Work with major NZ brands across entertainment, consumer, tech & lifestyle.
  • A role with genuine ownership and influence — without needing to manage a large team.
  • Creative, supportive team culture with room to grow as we scale.
  • Regular team events, workshops, and professional development.

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