Digital Marketing

7 days ago

Eden Terrace, New Zealand Unicef Full time

The Digital Marketing & Optimisation Lead is responsible for leading UNICEF Aotearoa's digital experience for donors, shaping every aspect of the online journey to maximise engagement and conversion.

As the owner of UNICEF's website and donation funnel, you'll manage and optimise the digital work programme, using data-driven insights to enhance user experience and drive fundraising growth. You'll lead digital marketing campaigns across platforms, oversee paid media performance, and ensure UNICEF's digital presence continues to evolve in line with best practice and donor expectations. This is a pivotal role for a digital leader who thrives at the intersection of creativity, technology, and purpose, driving measurable impact for children around the world.

Your responsibilities include:

  • Leading the development and execution of UNICEF Aotearoa's digital strategy across fundraising and marketing platforms.
  • Managing the website work programme to improve donor journeys, optimise conversion, and enhance engagement.
  • Using analytics, user tracking, and testing (A/B, multivariate) to identify and implement UX and performance improvements.
  • Planning and optimising digital fundraising campaigns across paid and owned channels, ensuring strong ROI.
  • Overseeing data collection, tracking, and reporting to evaluate campaign and channel performance.
  • Working closely with internal teams and external partners to deliver innovative, integrated digital experiences.
  • Providing strategic advice on SEO, SEM, social, and display performance to maximise results and efficiency.

As the successful candidate, you will have:

  • 10+ years' experience in digital marketing, fundraising, or donor acquisition, ideally within the not-for-profit or fundraising sector.
  • Strong experience leading digital strategy, managing websites, and improving online conversion and engagement.
  • Proven ability to work collaboratively with developers and technical teams to deliver enhancements and optimisations.
  • Hands-on experience in UX/UI improvement, A/B testing, and digital analytics tools such as Google Analytics, HotJar, Optimizely, or VWO.
  • Demonstrated success in managing paid digital campaigns across Google Ads, Meta, and other major platforms.
  • Excellent analytical and problem-solving skills, with the ability to translate data into actionable insights.
  • A collaborative, innovative mindset and a passion for using digital to create meaningful impact.

If you're a strategic, data-driven digital leader ready to use your skills to help change the world for children, we'd love to hear from you. Please forward your CV and cover letter by 28 November 2025 to Applications close at 5:00 pm Friday, 28 November 2025.

About us:

At UNICEF Aotearoa New Zealand, we believe every child has the right to grow up safe, healthy, and able to reach their full potential. As part of the world's leading children's charity, we work locally and globally to create lasting change for children through advocacy, fundraising, and emergency response.

We are guided by our core values:

  • Kotahitanga – We stand together.
  • Manaakitanga – We care and uphold the mana of all.
  • Rangatiratanga – We take responsibility.
  • Te Kākano – We realise every child's potential.

Together, these values underpin our commitment to building a fairer, safer world for every child.

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