Customer Marketing Manager

4 days ago

Auckland, Auckland, New Zealand ANZ Bank New Zealand Limited Full time

Company description:

ANZ Banking Group Limited

Job description:

Ko Mātou - About Us

Kia Hanga I Te Ao, E Ora Ai, E Tupu Ai, Te Tangata Me Te Kainga. At ANZ, we're shaping a world where people and communities thrive, driven by a common goal: to improve the financial wellbeing and sustainability of our millions of customers.

Mō te tūranga - About the role

As a Customer Marketing Manager in our Marketing Centre of Excellence you'll play a key role in their mission to deliver excellent customer experiences through personalisation. You will:

  • Play a pivotal role in shaping and executing automated marketing communication strategies that drive business growth and enhance customer experience
  • Work in a cross-functional squad to deliver and optimise data-driven campaigns
  • Lead strategic initiatives to enhance the capabilities of the Customer Marketing team and drive continuous improvement.

Whatever the day has in store, you'll be working with a close knit team that supports each other and celebrates team wins.

Banking is changing and we're changing with it, giving our people great opportunities to try new things, learn and grow. Whatever your role at ANZ, you'll be building your future, while helping to build ours.

Role type: Permanent, Full Time

Role location: Auckland or Wellington

Ka aha tō rā e kite ai? - What will your day look like

As a Customer Marketing Manager, you will have the opportunity to:

  • Synthesise customer insights to understand behaviours, motivations, and key touchpoints for personalised communications.
  • Develop customer-centric, insight-driven contact strategies across direct digital and traditional channels.
  • Be part of a cross-functional squad building integrated marketing campaigns that drive customer engagement and business outcomes.
  • Offer expertise in direct and personalised channels to shape campaign strategy and execution.
  • Collaborate with marketers, product owners, and agency partners to deliver seamless, multi-channel customer communications and monitor to continuously improve performance.

Ōu Pūkenga? - What will you bring?

To grow and be successful in this role, you will ideally bring the following:


• 5+ years of experience in customer marketing, with a strong focus on automation and data-driven strategies.

• Proven expertise in personalisation within a multi-channel marketing automation ecosystem

• Experience in developing customer contact programmes based on behaviour analysis and customer journey mapping.

• Strong analytical skills with the ability to interpret customer data and optimise campaigns

• Ability to manage multiple internal and external stakeholders across various levels of seniority in a fast-paced environment, with strong negotiation and influencing skills.

• Strong organisational skills with attention to detail.


• Recognised graduate or post-graduate tertiary qualification in Marketing or Business.

• Industry-specific qualifications.

The following would be considered advantageous to this role:


• Experience in Financial Services or utilities.

• Ability to maintain a big picture focus, ensuring actions align with strategic objectives.

You're not expected to have 100% of these skills. At ANZ a growth mindset is at the heart of our culture, so if you have most of these things in your toolbox, we'd love to hear from you.

Te Rā Ōtinga - Job Posting End Date

Monday 1st December, 11.59pm, (NZST)

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