Marketing Executive

**Job Details**:

- Reference #- 50469- Location(s)- Wairau Valley- Expertise- Marketing- Job level(s)- Experienced- Work type(s)- Permanent- More details (document)

Make life a Ride as you turn your passion for adventure and great customer experiences to create core memories for our BMW Motorrad customers.

**BMW Motorrad**

If you're after variety in both the B2B and B2C environments
- then this could be your ideal role.

We are expanding our BMW portfolio in New Zealand, having recently acquired the BMW Motorrad Distribution rights as well as adding a state-of-the-art motorcycle dealership to our flagship dealership located in Wairau Valley. We're on the hunt for the next marketing guru to join our award-winning marketing team and help grow the Motorrad Brand in New Zealand as well as support and drive revenue in our retail store and workshop.

Reporting to the Retail Marketing Manager, you will be responsible for developing and overseeing the execution of the long-term and annual B2B marketing strategies for BMW Motorrad New Zealand driving volume and ensuring share targets are achieved within the assigned budget and in line with BMW Motorrad Regional Office's expectation. This role will manage brand positioning, brand strategy, customer engagement, dealer marketing support, public relations, promotional/merchandising programs, events and launches and the execution of all marketing campaigns for the NZ market.

Further to that, this role will also work closely with the Dealership Manager in positioning Continental Motorrad as a flagship dealership by developing and promoting BMW Motorcycles, accessories, apparel and service programs meeting the needs of NZ consumers. Provide input to the sales operations by analysing and formulating product measures, develop and implement measures to support the life cycle of Continental Motorrad services in the marketplace.

You won't be on your own though - you will be part of a high performing and collaborative marketing team in positioning the distributorship and retail market for BMW Motorrad in NZ.

**Your key responsibilities will include**:

- Coordinating marketing activity to promote BMW Motorrad as the preferred product in multi franchise dealerships in line with Motorrad Regional Office's requirements.
- Build Motorrad brand awareness and grow the market share of voice (SOV) by coordinating events and promotions for product launches, track days, driver training, customer experiences, customer and staff training for events presentation and execution.
- Coordinate retail marketing activity for Continental Motorrad by promoting new and used bikes, service, parts and accessories, lifestyle, and gear departments and as directed by the Retail Marketing Manager.
- Collaborate with the Dealership Manager and Brand Manager to create a database for new clients.
- Brief and manage end-to-end process for creative for all media as required for both Continental Motorrad business and the dealer network.

**We are looking for someone with**:

- A proven understanding of marketing philosophies & practice.
- 3-5 years' past marketing experience in a relevant position.
- A recognised tertiary qualification in Marketing.
- Be comfortable in both the B2B and B2C areas of marketing.
- Event co-ordination experience.
- Experience & understanding of digital marketing techniques & social media opportunities.
- Excellent communication skills both verbal and written.
- Appreciation of commercial actions/marketing initiatives.
- Strong relationship builder and excellent interpersonal skills. The ability to relate to a variety of people at all levels and establish effective business networks.
- Ability to organise work, deal with competing demands and to plan effectively.
- Sound administration, organisational and time management skills.
- Competence in the Microsoft Office Suite.
- Passionate about motorcycles and a relevant licence will be considered a bonus.

**What we can offer you**

You will have the opportunity to work within a stable company in growth mode, with global reach. Working with premium brands and premium people, you will have opportunity for career training, pathways to management if that's what you aspire to and Diversity. you'll get to work with a great network of dealers as well as being hands on for Continental Motorrad retail - you'll never get bored. We also offer innovative products and services, a flexible, and inclusive work environment, and a wide range of employee benefits and purchasing privileges.