Brand Designer

This role is open to applicants from Auckland and/or Sydney. _

At Tracksuit, one of the best parts is the fact that everyone has a love and an appreciation for design and brand.

In other words, finally you can come into a tech/SaaS company that understands your work and values brand, marketing and design above all else

We believe brand building is one of the most fun, creative and exciting parts of business — full of joy, imagination and ambition. This is what we want to elicit with our brand — a sense of enjoyment and play. Underpinned with robust science, data, evidence and expertise.

Our Brand Designer will bring the brand to life across all major mission-centric media campaigns, content, community marketing events, partnerships, swag (yes, tracksuits) and more.

**Why Tracksuit?**

We've built beautiful, always-on, radically affordable brand health tracking.

We've taken an old-school $100k+ market research product and made it 10x easier to understand and 10x more affordable.

As one of Australasia's fastest growing startups, we've hand-picked a world-class team of kind, ambitious, generous, and smart humans. You'll be employee 22

We're incredibly grateful and excited to be working with over 180 epic brands across NZ, AU, the US and UK.

**As Tracksuit’s Brand Designer you will be reporting to the Head of Marketing;**

**What will you do**:

- **Have guardianship over the Tracksuit brand (this is a senior role)**:

- **Be primarily responsible for the development, planning and execution of how we visually appear in the world (we’re a B2B company that looks and talks like a B2C company)**:

- **Form and implement an adaptable design process across multiple streams of work, including website landing pages, brand decks, experiential events, brand merchandise, owned and paid content/ads. You’ll own all creative assets not in product, from ideation through to execution**:

- **Be accountable for leading the standards and consistency of Tracksuit’s brand identity (working with our Content Lead who owns the voice) by creating templates, libraries, and additional support materials for a growing team**:

- **Use your UX/UI wizardry to make the Tracksuit customer experience magical, ensuring all digital, print, experiential and video assets spark joy in the world’s best marketers and agencies. You’ll work with the Marketing team to create daringly different and beautifully simple brand assets across all channels**:

- **Use Figma to turn a brief or lo-fi wireframe into a hi-fi design that developers can use to create the experiences in Webflow**:

- **Help us tell better stories by amplifying Tracksuit’s unique data across infographics, data visualisation, storyboards and illustrations**

**That’s the role, so who are you?**
- **A kind, smart and genuine human, who’s excited to grow**:

- **You’ll have a strong creative mindset who has 5+ years in graphic/digital design experience at a high-growth or scale-up business, from either a brand side or agency background**:

- **On the technical side, proficiency in Adobe Creative Suite including InDesign, Photoshop, Illustrator and After Effects is needed. Exposure to Figma, video editing and animation for digital marketing outputs would be highly advantageous**:

- **You’ve got solid design principles. You’ll be able to point to examples where you’ve validated designs with data, worked with design systems, ran user testing sessions, created user flow, and ran competitor analysis**:

- **You are a strategic thinker and have designed for scalability, understanding the nuances of designing a brand and digital assets for multiple markets and local cultural environments**:

- **You know how to get buy-in from key stakeholders and enjoy working in a close team. You’ve got a track record of bringing people on the journey with you - they know what’s changing and why**

**You’ll have ownership of the creative process at Tracksuit, and your execution won’t be limited to work that comes directly in briefs. If you’ve got ideas that you believe will work, we’ll make them come to life. We want you to challenge our thinking and push the boundaries on brand**

**Why this role is exciting**

**Tracksuit is a rocketship and you'll be building a brand that makes a genuine impact on the marketing ecosystem and the careers of our customers. You'll also play a huge role in creating a world where the business community values brand marketing as a core driver of long-term commercial success. Where brand marketers are elevated in their status and don’t need to spend so much time justifying themselves to sceptical stakeholders. Where imaginative, thoughtful, meaningful brand marketing is more commonplace than intrusive, irritating and ineffective promotion. And where ambitious businesses grow bigger and more sustainably.**

**You are joining as an early team member and will be able to shape the culture of the marketing team and the company i