Assistant Brand Manager

Date: Jun 11, 2025
- Location: Auckland, NZ
- Additional Location:

- Function: Marketing
- Seniority Level: Associate
- Employment type:

- Workplace Type: Hybrid
- Company: Campari New Zealand Ltd

Campari Group today is a major player in the global branded spirits industry, with a portfolio of over 50 premium and super premium brands, marketed and distributed in over 190 markets around the world, with leading positions in Europe and the Americas.

Headquartered in Milan, Italy, Campari Group owns 22 plants worldwide and has its own distribution network in 22 countries, and employs approximately 4,000 people.

Shares of the parent company Davide Campari - Milano N.V. are listed on the Italian Stock Exchange since 2001. Campari Group is today the sixth-largest player worldwide in the premium spirits industry.

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**General Description of the Role**:
As the_ _**Assistant Brand Manager**_,_ you will drive the performance of the brands within the Dark Spirits portfolio such as Appleton Estate, Coruba and Wild Turkey as well as supporting across the wider brand team. You will work closely with and support the Senior Brand Managers, playing a key support role with brand ownership and in the development and execution of the Annual Brand Plans achieving brand objectives (volume, share, CAAP and consumer KPIs including brand purchase funnel) and managing Budgets, A&P payments and payment processes.

**Key Responsibilities and Activities**:
**Execution**
- Implementation of the Coruba, Wild Turkey and broader Dark Spirits portfolio brand plans alongside the Senior Brand Manager.
- Accountable to deliver the Coruba, Wild Turkey and broader Dark Sprits portfolio’s day to day operational activities including monitoring the portfolio performance on a regular basis.
- Co-lead with the Senior Brand Manager a collaborative partnership with internal and external stakeholders to ensure key priorities are delivered.
- A&P budget management for Coruba, Wild Turkey and broader Dark Spirits and the wider portfolio as required including budget reconcilations, Purchase Order / Good Receipting and payment of invoice - Purchase to Pay process and monthly and adhoc tracking and reporting
- Support and assist manageent and work through New Product Development (NPD) gate process
- Action any adhoc key projects as requested by the Senior Brand Manager
- Assist in the development and implementation of brand and marketing activities such as:

- Develop best in class digital programs and lead the executions
- Develop Point of Sale (POS) material and ensure POS systems are in place o Co-ordination of advertising, PR and Customer and Channel marketing promotional activities
- Sales and market analysis
- General marketing administrative duties

**Insights**
- Keep abreast of sales figures for the Coruba, Wild Turkey and broader Dark Spirits portfolio and any promotional activity for the brands
- Conduct regular trade visits to ensure execution on shelf, plannograms, pricing and visbility of brand
- Developing to become a brand expert - brand, consumer, category and competitor performance analysis and recommendations

**Key Relationships**:
**Internal**:

- The Assistant Brand Manager reports to the Senior Brand Manager Dark Spirits but a lsoe relationship with the wider Brand team
- Customer and Channel Marketing team (CCM)
- Category, Finance, Sales Key Accounts and Customer Services team

**External**:

- Creative, media, PR and social agencies and POS handlings supplier

**Experience Required**:

- 1 - 2 years marketing experience, as a Marketing Assistant or Assistant Brand Manager
- New Zealand market experience
- SAP experience (preferred)
- Liquor industry, FMCG or agency side experience preferred
- Intermediate to advanced level of Microsoft suite (Outlook, Excel, Word and Powerpoint)
- Degree qualified in Business or Commerce, or equivalent is preferred
- Proven experience in marketing and brand management
- Demonstrated ability in managing competing priorities and meeting deadlines

**Skills and Competencies**:

- **Internal Stakeholder Management** - Communicates unique customer needs to internal stakeholders to ensure success. Is an effective customer advocate, ensuring widespread understanding of customer strategy, and critical success factors.
- **Innovative Problem Solving** - The ability to find, implement and disseminate a culture of innovative solutions.
- **Communication and Teamwork** - Communicates persuasively and passionately; articulates ideas clearly; Demonstrates effective relationship skills; Responds well to constructive criticism; Obtains acceptance and takes action for ideas; Is an active contributor to the team.
- **Presenting Skills** - Able to present information, ideas and proposals and communicate in an influential, confident, clear and open way with both internal and external stakeholders
- **Ability to Learn** - Shows curiosity and interest to be exposed to new situations / challenges; Quickly acquires