Marketing Activations Manager

1 week ago


Auckland City, New Zealand Coca-Cola Europacific Partners Full time

**Coca-Cola Europacific Partners New Zealand (CCEP NZ)**takes pride in our exceptional portfolio of world-class brands and our passion for delivering them to Kiwis every day. As a proud part of the New Zealand community, we’re driven to create shared moments of refreshment, connection, and joy across Aotearoa.

We’re now seeking a **Marketing Activations Manager** to join our Licensed Channel team. This is a unique opportunity to lead engaging, insight-led activations that connect our brands with consumers in the places they shop, celebrate, and socialise. This permanent, full-time role serves as a key link between The Coca-Cola Company (TCCC), the Licensed channel team, and our Australian business.

**Your Impact**

Reporting to the **Head of Brand Activation, Trade Marketing & Design**, you’ll be responsible for driving the development and execution of shopper-focused marketing campaigns, national promotions, and experiential programs across the Licensed channel.

**Key responsibilities include**:

- Leading and executing shopper marketing initiatives across on
- and off-premise licensed venues
- Developing and delivering promotional activity, grassroots sampling and event sponsorships
- Collaborating with commercial, legal, brand, and trade marketing teams to deliver campaigns that align with business and brand priorities
- Managing agency partners to execute high-impact activations on time and on budget
- Supporting go-to-market execution for new product launches
- Tracking performance, evaluating ROI, and identifying opportunities for continuous improvement
- Translating insights into targeted, effective marketing strategies that drive conversion

**About You**

You’ll be a bold and strategic operator with strong FMCG marketing experience—ideally in shopper marketing, brand activations, or channel execution. You’re commercially savvy, highly collaborative, and passionate about bringing brand experiences to life.

**What you’ll bring**:

- 5+ years’ experience in FMCG, shopper marketing, brand activation, or retail marketing
- Proven ability to manage complex projects from idea through execution
- Strong commercial thinking and consumer understanding
- Excellent stakeholder management and communication skills
- Confidence working with data, insights, and shopper behaviour
- Proficiency in Microsoft Project, SAP, and campaign performance tools (e.g. Nielsen, Dunnhumby)
- A tertiary qualification in Marketing, Business, or related field

**Your Benefits**

As part of the CCEP whānau, you’ll enjoy a supportive, high-performing environment and a benefits package that includes:

- Free monthly product allowance to share with friends and family
- Annual Bonus Plan (10% of base salary)
- Full medical insurance for you and your dependants (up to age 21)
- 8% Kiwisaver and Superannuation options
- Employee Share Program (matched up to $3,000 per year)
- Free parking at all CCEP NZ locations

**Working with Us**

We are exceptionally proud to be recognised as one of NZ’s Best Employers several years in a row We are successful because we are passionate, hard-working, and committed to our products, our customers and each other. CCEP is a place where people can grow, be happy and be well in a safe, open, and inclusive workplace. We are committed to equal employment opportunities for all employees and to providing employees with a safe work environment free of discrimination and harassment.
- CCEP is committed to the health and safety of all employees. This role includes a pre-employment health evaluation process and drug test._

Applications close 2nd July.

***:
**#MakeMagicHappen**:



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