Senior Marketing Executive

4 days ago

Auckland City, New Zealand Dentsu Aegis Network Full time

The purpose of this role is to support the marketing team manager with presentation and content creation and enable the execution and delivery of the relevant marketing strategy.

Job Title:
Senior Marketing Executive

**Job Description**:

- dentsu Aotearoa | Auckland | Permanent full time_
- Be the best you. Find your balance with hybrid working, 3 days in office and 2 WFH
- Receive additional wellness and volunteering days each year, plus unlock an additional 5th week of annual leave after 2 years of service.
- Unlimited, on the go learning opportunities with our global digital learning platform, dentsu University, and collaborating closely with talented people across dentsu ANZ and APAC.

About us

When you join dentsu Aotearoa, Asia Pacific’s largest and most awarded Agency Network, you’re becoming part of a team with diverse talents in creative, advertising, media strategy and communications, experience design, and technology consulting. And one with a shared ambition, to innovate the way brands are built. We know the work can only be as unique as our people, which is why we’re not looking for a ‘culture fit’, rather, we want a ‘culture add’. We pride ourselves on fostering an inclusive and respectful workplace so you can show up to work as your full self and reach your full potential.

As our Senior Marketing Executive at dentsu Aotearoa, you’ll be joining a high performing team representing the voices of 300 talented people in New Zealand, and by extension, a global dentsu community of over 60,000 people in over 145 countries. Our collaborative and agile ways of working mean you’ll develop versatile skills and be exposed to new and exciting thinking across a very dynamic, fast paced business across our core capabilities in Creative, Media, and Experience and Technology. Combine that with a pioneering spirit at making a positive impact on brands, society, and each other, and you’ll soon realise why we’re at the forefront of the digital economy and championing meaningful change to disrupt the status quo.

What your role and typical day might look like

As our “on the ground” Senior Marketing Executive, you will have remit across our end-to-end marketing approach externally, and ownership of comms internally. As such, you’ll possess a full understanding of the modern landscape of the marketing mix and communication channels to best represent dentsu Aotearoa to drive change and brand initiatives inside and out. Of course, you’ll have support from our Australian colleagues for strategy, guidance and input, but you’re tasked with working alongside of local leaders to put a local spin on campaigns to make it relevant and engaging for our people and audiences.

This is a diverse role with a large amount of business partnering and stakeholder management involved. You will help to develop, execute and report back on growth initiatives and strategy for the dentsu Aotearoa group, using various marketing channels at your disposal, including full campaign management. This includes utilisation of digital channels (such as SEM, SEO, EDM, and paid social) and activations to build our brand as a top tier advertising and customer experience agency, and also an employer of choice.

Responsibilities include
- Take full ownership of deliverables across brand, content, marketing and digital marketing for dentsu, partnering closely with New Zealand SLT and ANZ Marketing & Comms teams.
- Identify growth opportunities across the dentsu Aotearoa capabilities, coming up with innovative plans to develop new lead and sales opportunities from ideas into reality.
- Build brand awareness, consideration, preference and key brand metrics, while supporting our marketing acquisition and retention targets across the Aotearoa marketplace.
- Collaborate alongside both Marketing and Communications teams to execute strategies for the New Zealand market, coming up with and managing world class campaigns.
- Contribute and deliver on our internal communication plans, bringing our people on journey as the business evolves with new ways of working, values and capabilities as one dentsu.
- Ensure the consistent production of artwork, content, marketing collateral and copywriting to promote our brand across all channels.
- Ownership of local marketing budget and investments, utilising a mix of channels to build impactful, measurable and deliverable KPI’s and ROI’s for now and future growth channels.

A bit about you
- At least 3 years’ experience in global organisation in a Marketing Executive or Manager role delivering end to end campaigns, ideally in an advertising agency or professional services/consulting environment but this is not essential.
- A good understanding of the local New Zealand marketing mix/channels available to you, in particular digital, with a proven ability to delivery strategic and growth outcomes for a brand.
- Ability to influence and navigate complex global organisations to get the ri

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