Marketing Executive-auckland

3 weeks ago


Auckland City, New Zealand Oriental Merchant Full time

The duties of the Marketing Executive include:

- Manage to provide monthly sales report and analysis of sales performance;
- Provide regular brand tracking information to monitor market performance, brand performance against KPI's;
- Manage A&P, campaign budget and expenses, and make cost recommendations to ensure adherence to agreed budget;
- Manage the whole process of marketing strategy, including planning, budgeting, execution, post-campaign reports, invoicing and analyses.
- Work closely with external media partners to deliver and manage media communication plans required in the implementation of campaigns and projects;
- Prepare briefing document and liaise with media agency on social and digital media plan, e.g., digital ad performance, website, google analytic, etc, as well as creative agency on creative development & production of marketing materials, e.g., point of sales material, store sampling and event.
- Co-operate with Sales team and Trade Marketing, assisting to plan annual supermarket promotion, track projects and campaigns;
- Assist the process of developing new products for the business, e.g., idea generation, sensory tasting, pricing, etc.
- Manage the operations and execution of on-ground projects including special occasion promotional events, roadshows, pop-up stores, sampling and cooking demonstrations consumer promotion etc.
- Conduct market research and competitor analysis for assigned markets, visiting local stores to keep up-to-date on market information;
- Perform other tasks assigned by Senior Manager as required

**What You'll Need to Succeed**:

- Bachelor's degree in Business, Marketing or equivalent
- Fluency in Microsoft Office suite (Outlook, Excel, Word, PowerPoint, etc.)
- 1-2 years of experience


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