Analytics & Optimisation Manager

2 days ago

Auckland City, New Zealand NZME Full time

**THE ROLE**:
As Analytics & Optimisation Manager, this role lead the Analytics and Optimisation function and manage a Conversion Optimisation Specialist. You will support the OneRoof team by providing analysis, dashboards and insights, and A/B testing and recommendations to improve the performance of the website and app.

Our next team member will be part of the Digital & Marketing department and work closely with the wider OneRoof team including Product, UX, and Customer Engagement.

**RESPONSIBILITIES**:

- Work with Google Analytics data to provide reporting, dashboards and data to the OneRoof team
- Analyse website and app data to identify insights and opportunities, and make data-driven recommendations to the OneRoof team to help improve KPI’s and produce A/B test ideas
- Gather and analyse qualitative data through surveys and customer interviews to identify customer pain points and opportunities to improve the digital customer experience
- Analyse the impact of marketing activities and channel performance and provide recommendations for how we can optimize
- Produce data-driven ideas, A/B testing and recommendations to improve the UX and conversion rates of the website and app
- Run the Conversion Rate Optimisation function, supporting the overall strategy, tactics and processes, optimising key conversion points in the funnel
- Provide day-to-day management and leadership to the Conversion Optimisation Specialist

**SKILLS & EXPERIENCE**:

- 5+ years of CRO, data and/or web analytics experience
- Tertiary qualified - statistics, applied mathematics, computer or data science, marketing
- 2+ years of data and web analytics experience
- Experience working with GA data is essential
- SQL skills - BigQuery or other data warehouse preferred
- Experience using statistical programs such as R or Python would be ideal
- Good understanding of user behaviour and an idea of how people view and use websites
- Good with people and able to confidently articulate insights to stakeholders
- A critical thinker with an analytical and curious mind-set with the ability to confidently articulate insights to stakeholders
- Team player with a sense of humour and a positive attitude

**WHAT'S ON OFFER**:

- So, what do we offer in return? This is an amazingly diverse role, working with a modern and sophisticated data analytics stack and having a valued input into the optimisation of the website and app.
- Flexible working hours and work from home options.
- A company culture where you’re encouraged to bring your whole self to work; where we’re diverse & inclusive and foster growth & development in our biggest asset - our staff We tell it like it is, challenge the status quo, dare to try, constantly innovate and love some fun along the way
- We’re also housed in a modern and purpose-built office in central Auckland, boasting radio studios, newsroom hubs and a popular iHeart Lounge where we host social events for you to enjoy.

So, what are you waiting for? It sounds like we’re made for each other

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