Marketing Specialist

2 weeks ago

Canterbury, New Zealand Universal Business Team Full time

About the Company
Prime Pump is a Kiwi company that, exclusively, brings the world's best pump technology home.
Established over 12 years ago, they are an inter-generational company committed to the future of their clients' companies, and their clients' clients too.
Their pumps are used in a range of situations where lives, livelihoods, and the environment can be at stake. Because of that they feel a real responsibility to providing technology that delivers quality, efficiency, and reliability every day.

**Position Overview**:
As a Marketing Specialist at PrimePump, your primary focus will be to collaborate with the Marketing Manager to enhance brand awareness, foster community engagement, and generate authentic inquiries for our sales and hire operations. You'll also play a vital role in creating and maintaining digital and print tools to support their sales team's efforts.
- Campaign Development
- Collaborate on marketing campaigns and create engaging content with external agencies.
- Social Media - Manage social media, emphasise storytelling and expand the social media presence.
- Digital Marketing Strategy - Analyse campaign performance, provide insights. Manage marketing databases and coordinate with vendors for timely materials.
- Website Management & Optimisation - Maintain and optimize the website. SEO and Search. Assist in search campaigns and website optimisation.
- Campaign Optimisations & Reporting - Continuously optimise campaigns to achieve better results. Report on campaign performance and provide recommendations for improvement.

**What you need to succeed**:

- A digital marketing qualification and/ or a minimum of 3 years' experience in a similar role.
- Exceptional written and verbal communication skills.
- Profound understanding of content and digital marketing concepts and best practices.
- Familiarity with HubSpot CRM, sales, and marketing platforms or other CRM and content management platforms (desirable).
- An understanding of and interest in data analytics for research and targeting.
- Familiarity with ChatGPT and other AI tools is a plus.
- Self-starter with a proactive approach to tasks.
- Strong interpersonal skills and a willingness to learn and adapt.

What's in it for you?
- You will be part of a growing company that operates on family values
- Competitive salary and career development opportunities
- Close-knit, supportive and collaborative team

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