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E-commerce and Digital Marketing Team Leader

3 weeks ago

Christchurch City Canterbury, New Zealand Ballantynes Full time

At Ballantynes, everything we do is about delivering an exceptional customer experience. It's our people and the magic they perform, that brings those exceptional customer experiences to life - whether those people are behind the scenes or ‘on stage’.

**Job Purpose**:
The E Commerce and Digital Marketing Team leader is responsible for the following key areas within the marketing team:

- The on-going development of the e-commerce platform in conjunction with the Marketing Manager
- Strategic planning and implementation of SEO/SEM/CRO
- Marketing insights and analysis
- The analysis and reporting of all channels (digital and traditional) for major campaigns including publications, store events and website performance
- Leading, developing and motivating direct reports

You'll have a natural can-do attitude, outstanding communication skills, be collaborative and solutions focused. There's plenty of opportunity for growth within the business and to help grow this iconic business. We’re fast paced so we’re looking for someone that is nimble and thrives through change.

You’ll have extensive retail e-commerce experience and you’ll be able to take technical concepts and explain these in a way that resonates with stakeholders across our business. Juggling will be second nature to you, you’ll love a deadline even when they move, and data drives your decision making.

**Skills, Knowledge and Experience**:

- 5 + years of experience in a similar role
- Experience managing integrated web projects
- Experience developing and overseeing digital marketing strategies
- Excellent understanding of web design and web analysis
- Strong marketing and tech background
- Understanding and experience of: UX, CRO, SEM, Advanced Retail, Ontempo, MaxCommerce and Google Analytics
- Expert knowledge in digital marketing channels such as PPC, SEO, Display and affiliate marketing channels and Social platforms
- Deep knowledge of attribution modelling, website speed optimisation, A/B testing, conversion management, sales journey optimisation, traffic analysis and reporting tools
- Advanced communication and interpersonal skills
- Meticulous attention to detail
- Ability to work independently and on own initiative
- Degree level in E-Commerce/Digital Marketing or equivalent
- Team Management experience