Digital Content Specialist

Auckland Transport is leading the development of transport infrastructure and solutions that enable healthy and accessible communities.

Regardless of your choice to walk, cycle, drive, take the ferry or train, we are passionate about working together to deliver safe, efficient, innovative and sustainable options whilst providing a transport system that will create a vibrant and connected Auckland.

We are on a journey and working to shape our organisation through an ambitious transformation programme providing for more effective and efficient AT.

Delivering Auckland's transport solution on such a mammoth scale is no mean feat and we need a talented team to ensure we are up to this task.

**Te Whiwhinga mahi | The opportunity**

We have an opportunity for a Digital Content Specialist to join our team and help us achieve our goals. This role plays a huge part in AT keeping pace with the increase in our customers' digital interactions and meeting our ever-growing CX expectations.

**What you might like to know about this opportunity**:
As the successful Digital Content Specialist, you will:

- Plan, produce, edit and/or publish content on the AT website to inform users of what is happening at Auckland Transport
- Work with our Digital Performance Manager and Product Owners to simplify our customers' digital journeys and empower customers to access information and services without the need for assistance.
- Create improved customer experiences through ensuring content is clear and helping keep our website up to date and accurate.
- Be a key part of delivering the Digital Content Strategy that supports the ongoing health and functionality of the AT website.
- Work with our Product Owners and UX/UI designers on creating copy and shaping new or updated customer journeys on the AT website and AT Mobile app.

**Ko koe tēnei | About you**
- Minimum 3 years' experience using Content Management Systems (with Umbraco experience preferred), along with accessibility, SEO and analytics tools and platforms. There is a technical aspect to this role that is key to success.
- A track record of crafting well-written copy and creating well thought out and structured web pages and journeys using existing component libraries.
- A proven ability to analyse and synthesise complex information, then consolidate and communicate it clearly and simply.
- A superior communication skillset with a growth mindset.
- Excellent attention to detail.
- Problem solving and strategic thinking.
- The ability to be customer oriented while maintaining a delivery focus.
- An agile and adaptable work approach.
- A demonstrable team player attitude, with the dedication to continually improve processes to achieve high quality outcomes efficiently.
- The ability to foster relationships and manage stakeholder expectations to ensure the best outcomes for our customers and website users.
- An understanding of how SEO works and the purpose and implementation of the WCAG accessibility guidelines.
- An understanding of good readability by identifying complex content and being able rewrite it so that it's clear and concise so that all customers are able to understand it.
- Is able to write carefully considered information that addresses customer's contexts, needs and behaviours through content design and UX writing.
- Has worked on content strategy before from conception through to delivery.

**Ko wai mātou | About us**

At AT, we embrace inclusion and fully support building a diverse workplace where people come first and we feel safe, respected, valued and supported, inclusive of our differences. Our values are more than just words - they are integral to everything we do. **Manaakitanga**:

- We care, **Tiakitanga** - Safe with us, **Whanaungatanga** - We connect, **Auahatanga**:

- Better, bolder, together.

In addition, our Flexible Working initiative empowers our people to work flexibly whilst meeting the needs of our customers, the organisation and the individual.

In addition, we also offer:

- Investment in your professional development and training
- Opportunity for greater leadership and accountability
- Modern CBD (Wynyard Quarter) waterfront-based office
- Paid parental and partner leave
- Study assistance
- Health and Wellbeing benefits
- Professional memberships