Growth Specialist

3 days ago

Auckland City, New Zealand Serato Limited Full time

**About Serato**
Serato is one of the world leaders in audio software for professional DJs and musicians. World-renowned artists such as Fatboy Slim, A-Trak, Snoop Dogg, and DJ Snake love our products and perform with them on a regular basis.

A homegrown NZ company with a global brand and following, Serato has a 20+ year history in innovating and pushing the boundaries in the music industry, developing a strong following from its worldwide customer base. We aim to find people who want to work in a music-loving culture and who have a passion for delivering best-in-class experiences for our prospects and customers.

**Summary**

**Responsibilities**
- Manage Serato's marketing automation platforms, in collaboration with Web, Product and Data teams.
- Collaborate on projects with Product Marketing, UX, Product and Web to onboard, engage and retain users.
- Provide assistance to the Growth team in a/b experiments to improve KPIs and drive learnings for the business.
- Provide operational support to Growth Marketer and Head of Growth & E-Commerce on Serato's advertising campaigns, by working alongside the Growth, Marketing, UX and Product teams and external agencies to implement Serato's paid search, SEO and content strategies.
- Report on campaign and initiative effectiveness. Work with the Data team to ensure marketing campaign activity is tracked effectively.

**Key Skills and Experience**
- Proven Digital Marketing Coordinator/Specialist/Lead (or comparable) experience.
- Understanding of using profile and behavioural data to create segmentation for subsequent targeting and personalisation of campaigns and activity is needed.
- Comfortable using data and research to derive results and insights from key activities to draw conclusions about performance.
- Practical experience with with SEO and paid media, including familiarity with Google and Meta tools to run paid media campaigns, is a bonus
- Experience with managing content through content management systems is also a plus.
- Working well in a team environment is key, as are clear communication skills.

If you love technology and music and you want to work at a globally-recognised company with a great culture, this could be the role for you.

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