Head of Personal Marketing

**Req ID**: 82191
**Department**: Brand & Advertising
**Division**: New Zealand
**Location**: Auckland
Ko Mātou - About Us
Kia Hanga I Te Ao, E Ora Ai, E Tupu Ai, Te Tangata Me Te Kainga. At ANZ, we’re shaping a world where people and communities thrive, driven by a common goal: to improve the financial wellbeing and sustainability of our millions of customers.
Mō te tūranga - About the role
The Head of Personal Marketing is responsible for the strategic marketing plan for personal customers in the Marketing Centre of Excellence (COE) team.
The role is responsible for setting the strategic priorities and overseeing the marketing programme of work for personal customers. It provides direction to Squad Leads and provides programme leadership of multi-discipline teams across the Marketing COE to ensure effective delivery of the strategy.
**Responsibilities include but are not limited to**:
Working across the Marketing COE to define segment priorities, identify insights and determine what new propositions, initiatives and campaigns are required to achieve the strategic marketing plan.
Managing senior stakeholder relationships for the segment across the business on behalf of the Marketing COE.
Creating positive customer outcomes by ensuring that propositions, initiatives, programmes and campaigns enhance the financial wellbeing of our customers.
Managing the total marketing budget for the segment and investing it to optimise ROI across all marketing channels.
Banking is changing and we’re changing with it, giving our people great opportunities to try new things, learn and grow. Whatever your role at ANZ, you’ll be building your future, while helping to build ours.
**Role Location**: Auckland - Tāmaki Makaurau
**Role Type**: Permanent, Full time
Ka aha tō rā e kite ai? - What will your day look like
**Within the specific segment this role is accountable for**:
Marketing plan - development of objectives, strategic priorities and the tactical plan to deliver against
Customer knowledge - initiate, identify and advocate key customer insights for this segment
Proposition development - identity and develop propositions that will best address current and emerging customer needs
Business performance - accountability for Marketing ROI and achieving business objectives
Programme leadership of all Marketing squads focused on this segment by providing direction and accountability on marketing outcomes
Ensuring alignment of all activity for this segment across the Marketing COE
Approval point for publishing all external customer communications
Stakeholder management - communicate and gain buy-in of plans with mid-senior stakeholders
Effective leadership - values led leadership providing clarity on strategy, priority and desired outcomes, and galvanising multi-disciplinary teams around common goals
Budget allocation and management
Ensuring initiatives are developed in accordance with regulatory and compliance requirements
Ensuring all financial, reputational and operational risks are effectively managed
Ōu Pūkenga? - What will you bring?
To grow and be successful in this role, you will ideally bring the following:
Senior marketing and/or customer strategy experience.
Strategic planning skills, including ability to craft and present strategic recommendations
Insight development, an inquisitive mindset and ability to identify and develop customer insight
Industry expertise, understanding of core market dynamics and customer insights of the retail banking market
Excellent interpersonal skills, to build and influence positive collaborative relationships with mid-senior level internal stakeholders
Problem solving & numerical skills, including strong ability to interpret customer analytics into action
Partner management skills, ability to build positive and productive relationships with external marketing partners
Strong sense of judgement and decision making skills, incorporating grasp of detail as well as wider knowledge of business context
Persuasion and influencing skills, including ability to confidently present and gain buy-in to strategic recommendation
Regulatory and compliance knowledge of the banking sector
People leadership, coaching & mentoring skills
Highly organised, excellent prioritisation and capacity management skills
You’re not expected to have 100% of these skills. At ANZ a growth mindset is at the heart of our culture, so if you have most of these things in your toolbox, we’d love to hear from you.
He aha te take e uru ai koe ki a mātou? - So, why join us?
From the moment you join ANZ, you'll be part of a work whānau striving towards a common purpose: shaping a world where communities thrive.
But it's not just our customers who'll feel your impact. You'll feel it too. Because at ANZ, you'll have the resources, opportunities, and community you need to take the next big step in your career.
We're a diverse community at ANZ in different roles, different locations, doing different things. That's