Digital Marketing Executive Overland Footwear

2 days ago

Auckland City, New Zealand Overland Footwear Full time

**Passionate About Digital Marketing and eCommerce?**:
Keen to craft campaigns that captivate audiences and drive results?

Thrilled by the idea of leveraging data and analytics to optimise performance?

Looking to join a high-performing team at the heart of NZ's fashion footwear scene?

We have an exciting opportunity for a **Digital Marketing Executive** to join our Digital team based in Auckland CBD. If you're a paid media expert who thrives on creativity, collaboration, and delivering exceptional results, we'd love to hear from you

**Who Are We?**:
We're a proud, family-owned New Zealand fashion retailer with over 40 stores across New Zealand and Melbourne, Australia. Known for our iconic brands—Merchant 1948, Mi Piaci, Deuce, and Goodsole—we're passionate about creating exceptional experiences for our customers and our team.

At the heart of what we do is our people. Expect supportive leadership, opportunities for growth, recognition for great performance, and the chance to be part of a team that values innovation, collaboration, and excellence.

**What You'll Be Doing**:

- **Paid Media Management**: Plan and execute campaigns across Google, Meta, and other platforms, aligning with seasonal and business goals.
- ** Campaign Optimisation**: Use insights, analytics, and A/B testing to refine strategies and maximise ROI.
- ** Social Media Strategy**: Drive performance-focused initiatives on Facebook, Instagram, and other platforms.
- ** Audience Targeting**: Leverage tools like Klaviyo and Magento to segment audiences and deliver tailored marketing strategies.
- ** Performance Reporting**: Analyse campaign results, provide actionable insights, and communicate with stakeholders.
- ** Content Collaboration**: Work with creative teams to ensure campaigns resonate with target audiences.

**What You Bring**:

- 3+ years of experience in digital marketing, preferably in eCommerce or retail.
- Advanced skills in Google Ads, Meta platforms, Google Analytics, and campaign management tools.
- A strong analytical mindset, with the ability to translate data into actionable plans.
- Creative vision paired with a strategic approach to marketing challenges.
- Proven collaboration skills and a passion for working with diverse teams.
- Exceptional time management and commitment to achieving goals.

**Why Join Us?**:

- Be part of a forward-thinking team driving growth in a dynamic retail space.
- Enjoy employee perks like generous footwear discounts (and occasional freebies).
- Flexible hybrid work options for a balanced lifestyle.
- Opportunity to contribute to The Young Hearts Project, our initiative supporting youth across New Zealand.

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