Digital Content Manager

2 days ago

Auckland City, New Zealand TOWER Insurance Full time

**Why You'll Love Working with Tower**

At Tower, our values are the heartbeat of every interaction. We prioritize our people, fostering a diverse and inclusive environment where everyone can thrive. We encourage you to bring your whole self to work, representing the vibrant communities we serve. We celebrate all ages, genders, sexual orientations, races, religions, and everything else that makes our culture unique. Proud holders of the Rainbow and DV Free Ticks, we are committed to inclusivity and safety.

We are on a mission to lead our industry into a customer-centric future with innovation and disruptive thinking. As a unique Kiwi and Pacific insurance provider with over 150 years of history, our roots trace back to Dunedin.

**What you will be doing**

We have an exciting 12-month fixed-term opportunity to support our online claims and self service journeys. As a key member of our marketing team, you'll drive success by creating, optimizing, and delivering engaging content and experiences on Tower's self service portal, with a strong focus on digital adoption.

**Dive into the Heart of Your Responsibilities**:

- Implement digital content aligned with Towers's business and strategic priorities.
- Manage the digital content lifecycle across websites and channels.
- Create, edit, and manage content to enhance customer experience.
- Write compelling copy for digital channels.
- Monitor SEO and website performance.
- Ensure consistent tone of voice and style for all digital content.
- Collaborate with key stakeholders across Tower.
- Use customer data to analyse behaviour and monitor performance.
- Identify opportunities for digital updates and enhancements.
- Report key activities, insights, and results to the wider business.
- Stay updated with industry best practices and competitor activities

**What You'll Need**

They are skilled at using content management systems, preferably Word Press. They are adept at using analytics tools to enhance content performance, along with basic understanding of HTML.

Additionally, they excel in a cross-functional, agile team environment, demonstrating exceptional communication, organizational skills, and the ability to manage competing priorities while collaborating effectively with diverse stakeholders

To be successful in this role, you will also demonstrate the following:

- Degree in relevant discipline
- Minimum 5 years' experience as a content manager for a medium-large organisation

**Our Commitment**

We pride ourselves on encouraging everyone to bring their whole selves to work, embracing diverse opinions, experiences, and backgrounds. Our commitment is to create an inclusive workplace where our people come first, feel valued, safe, and respected. If you feel comfortable doing so, please let us know early in the process.

**What we'll bring to the table**

In addition to a competitive salary, we offer a range of perks and benefits to celebrate and look after our Tower employees.

**Highlights include**:

- 22 days annual leave
- Access to Tower products
- Eligibility to access Employee Assistance Programs
- Flexible workplace opportunities at our beautiful new Fanshawe St office packed with modern technologies, stand-up desks, open space and coffee machines in two large modern kitchens with cafe-inspired dining areas

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