Digital Content Specialist

2 days ago


Auckland City, New Zealand New Zealand Government Full time

Based in Auckland or Wellington
- Full time, Permanent

About us
Tourism New Zealand is a well-respected leader in destination marketing. Our purpose is to enrich Aotearoa New Zealand, and all who visit. We promote the 100% Pure New Zealand brand to the world, attracting people to visit our beautiful country, the ultimate destination. Post COVID-19 we have a very important role, to accelerate tourism's recovery and transition to a more sustainable, productive, and inclusive future.
What will you be doing | Ngā whainga
Our Digital Experience Team is on the cutting edge of digital marketing and technology. They manage world-class digital marketing experiences, supporting global campaigns and provide quality destination content for the 100% Pure New Zealand brand.
You will collaborate with offshore marketing teams, our brand team and other teams to manage content and campaign landing pages that will persuade audiences to travel New Zealand. You will be the advocate for content best practices across our digital channels. You will also use consumer insights and performance data to plan and prioritise content initiatives.
What you will need | Ngā pūkenga mō tēnei tūranga
- Experience in content and campaign landing page production for digital channels.
- Know how to match content to users' needs and behaviour to create a positive digital experience
- Experienced in digital content management practices, branded content production, maximising results from content, and concepts such as information architecture.
- Ideally experienced in Search Engine Optimisation (SEO)
- Be an effective communicator who can build relationships with ease and collaborate with a wide variety of stakeholders
- Understanding of Web Analytics tools and user feedback tools
- Can write and edit content for digital channels

Sound like you | Māu rānei
If you are passionate about travel and tourism and looking to grow your skills in the digital content & marketing space, and have a keen eye for detail, this could be your next opportunity.
Our digital experience team embraces a flexible working arrangement, which means balancing time working in the office and working from home.

Come join us | Hono mai ki a mātou



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