Marketing Specialist

2 weeks ago

Auckland City, New Zealand Forma Property Management Ltd Full time

**About Us**:
Located in Newmarket, Forma Property Management Ltd is specialised in property management, dedicated to providing exceptional services to property owners, tenants, and the broader community. We’re looking for a creative and strategic Marketing Specialist to drive our marketing initiatives, strengthen our brand presence, and support business growth objectives.

**Key Responsibilities**:

- Plan, develop, and execute advertising policies and campaigns to drive occupancy, support leasing targets, and promote our property portfolio.
- Advise the director and clients on tailored advertising strategies to effectively reach target markets and increase consumer awareness of our properties and services.
- Coordinate production for advertising efforts and activities to showcase properties within time and budget constraints.
- Organize open home, tenant appreciation events, and virtual tours to engage potential tenants.
- Conduct market research to assess local market demand, tenant demographic trends, and competitive landscape within the real estate and property management sectors.
- Collect and analyze data to identify market opportunities for property management services and rental properties.
- Support business development by preparing and executing marketing objectives and programs that align with company goals.
- Identify key elements of marketing such as service positioning, pricing strategies, and promotional activities to maximize brand reach.
- Develop and manage marketing content for social media platforms, including updating property listings and managing social media accounts.
- Analyze digital marketing data to assess campaign performance and recommend updates to optimize SEO to increase visibility for properties.
- Monitor marketing initiatives and provide regular performance reports.

**Requirements**:

- A bachelor’s degree or at least 5 years of relevant experience
- Excellent English writing and verbal communication skills
- Strong interpersonal skills, creative problem-solving ability, and analytical thinking
- Ability to collaborate effectively across teams and manage multiple projects within deadlines
- Being able to speak Mandarin is preferable

**What We Offer**:

- Competitive salary
- Flexible working environment
- Opportunity for growth within a fast-paced, supportive team environment

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