Marketing Analyst

3 days ago


New Zealand New Zealand Government Full time

Help make the lives better for thousands of Kiwis through providing a life-saving service - Support the wider marketing team with insights and reporting to make better decisions - Work with a supportive team with great tenure who really want to make a difference in what they do About The Role - You will support the National Marketing & Communications team with providing data and insights to supportive strategic campaign initiatives. - Blood donations can fluctuate for various reasons and as such it is imperative that data can help the team drive donation initiatives where it is needed most. You will be responsible for customer segmentations in order to analyse trends, identify donation behaviour patterns and predict future trends to support marketing efforts. - You will manage and execute donation campaigns, provide analysis on bi-annual surveys and developing reporting and dashboards to measure success. About You - You are analytically minded but enjoy "humanising" data to make numbers simple - You enjoy working with vast amounts of data, deciphering it in order to provide recommendations to the business - You have strong SQL skills, and have technical experience in the likes of Power BI, SPSS, R and Tableau. - Experience in Microsoft Dynamics365 would be an advantage - You are an analytical, critical thinker and enjoy asking "what, who and how" - You enjoy knowing your work is adding true measurable value to NZ About The Company New Zealand Blood Service is a Crown Entity provider of blood services for New Zealand - they provide safe and appropriate blood and tissue products and related services ensuring NZ has a sustainable supply relying on the goodwill of unpaid and enthusiastic blood donors. They are focussed on providing excellence and meeting the needs of donors, patients, its staff and the wider healthcare community. This role is based in Epsom.



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