Digital Platforms Manager

**General Information**:

- Date Published
- 25-Aug-2025
- Advertising Ends
- 08-Sep-2025
- ID#
- 13068
- Role Type
- Marketing & Comms
- Work Type
- Permanent Full-Time
- Workplace Type
- Hybrid
- Country
- New Zealand
- Location
- Auckland

**Position Description**:
**Ata whakaarohia tō āpōpō | Imagine Tomorrow with Us**
- For more than 150 years, Fonterra farming families have brought the goodness of natural dairy to people all over the world. We're a farmer owned Co-operative based in Aotearoa New Zealand. Made up of thousands of farming families and employees all working together for better.
- As a Co-operative we know the value of coming together to achieve a common purpose. We want to be the source of the world’s most valued dairy, working with our farmer shareholders and customers to provide trusted, high-quality dairy nutrition for generations to come.

Here at Fonterra, we are committed to growing our people. We value you and your career progression and are excited that you are taking this next step in your career journey with us. We are proud to offer a wide variety of roles across the Co-op, ensuring that no matter what business unit or stage of life you're in, there's a good chance we've got something to suit.

**He kupu mō mātou | About us**
- Innovation plays a critical role in unlocking future growth for Fonterra and is integral to achieving our long-term aspirations; it is crucial that innovation continues to evolve as part of our DNA, embedding it into our brand and culture. In 2022, we created a new portfolio of Innovation and Brand to identify growth opportunities to protect shareholder interests and new and innovative, highly valuable markets for our Co-op to compete in.
- This portfolio brings a new level of focus, capability, and thinking to help grow the premium value of our products.

**Mō tēnei tūranga | About the opportunity**
- We have an exciting new opportunity for a Digital Platform Manager to join our team on a permanent basis at our vibrant Head Office on Fanshawe Street, Auckland

In this role, you will lead platform management, develop and optimise customer journeys across multiple platforms, and manage, publish, and optimise content for Ai Search, GEO, and SEO to support business goals in line with digital growth targets while maintaining brand consistency and audience engagement.

**Key responsibilities include**:

- Develop and execute platform strategies aligned with customer journey mapping.
- Plan comprehensive platform roadmaps and timelines for multiple websites.
- Conduct thorough market research and perform competitor analyses.
- Provide both technical and strategic leadership across our digital ecosystem.
- Oversee the creation, editing, and publication of content on various digital platforms.
- Collaborate effectively with writers, designers, and other stakeholders.
- Monitor content performance and identify areas for ongoing improvement.
- Generate detailed reports on content effectiveness and offer insights for optimisation.
- Lead workflow coordination among content creators, writers, and designers.

**Mōu | About you**
- With a strategic approach and a strong commitment to optimising customer journeys and digital experiences, you excel at aligning platform strategies with organisational objectives. You develop comprehensive roadmaps, conduct market analysis, and lead both technical and strategic projects. You are adept at creating, editing, and publishing content across multiple platforms, collaborating effectively to maintain brand consistency and deliver high-quality results, with a particular focus on leveraging AI to improve user experience.

As a brand advocate, you uphold consistency, manage workflow processes, and mentor team members. Your proactive mindset, adaptability, and dedication to staying informed about digital trends consistently contribute to driving organisational value.

**A few other key attributes will be**:

- Over four years of experience in digital platform management, demonstrating expertise in user journey mapping and content optimisation.
- Comprehensive knowledge of digital platform development, management, and optimisation practices.
- Experienced in user experience (UX) and user interface (UI) design principles, with knowledge of digital development tools such as CMS, CRM, and analytics platforms.
- Skild in leading and identifying user stories and customer journeys to drive platform success.
- Proven track record in building and leading high-performing teams dedicated to digital platform excellence.
- Exceptional communication and presentation abilities, capable of conveying complex digital platform concepts in an accessible manner.
- Responsible for managing digital platform budgets and ensuring optimal allocation of resources.
- Excellent communication skills with the ability to clearly present digital platform strategies and performance to stakeholders.

**Ngā Uara | Our Values**
- We live our values every day—Good Togethe