Senior Specialist, Field Key Accounts Nz

PURPOSE & OVERALL RELEVANCE FOR THE ORGANISATION
- Drive profitable and sustainable market share growth within Sports Specialist accounts and related categories, while maintaining and enhancing the premium image of the adidas Group. This role plays a pivotal part in strengthening key retail partnerships, ensuring flawless execution of the go-to-market process, and delivering exceptional brand and commercial outcomes.
- KEY RESPONSIBILITIES
- Deliver net sales targets across assigned Run Speciality/Outdoor and Football Specialty accounts - across categories Running, Football, Outdoor, & NZ Distributors.
- Manage account budgets, including cost centre and customer sales working budgets.
- Execute the Go-to-Market (GTM) process - forecasting, pre-lines, sell-in customer meetings, and range selections in alignment with seasonal products, technologies and concepts.
- Develop and execute tailored Account Marketing Plans aligned with customer portfolio and strategic priorities.
- Manage weekly and monthly order book processes to ensure timely delivery and accuracy.
- Analyse sell-through performance and translate insights into commercial actions.
- Understand both the Performance and Technical eco-system and identify opportunities to develop new business, being an advocate for the assigned Key Account/s.
- Conduct quarterly business reviews and maintain strategic account plans.
- Identify and pursue new business opportunities within the performance and fashion segments.
- Monitor competitor activity and implement responsive, strategic actions.
- Provide realistic plans and forecasts on customers' performances (all KPIs including Pre-orders, NS, Conversion, Returns, Credit Notes, Trade Investments).
- Conduct regular customer visits in line with store visit guidelines (VM, re-orders, POS materials, storytelling)Deliver impactful product and technology training to partners, store teams and Podiatrists to grow brand credibility and sell out.
KPI’S
- Achievement of sales, profitability, and growth targets within assigned accounts.
- Forecast accuracy and order book management efficiency.
- Improvement in customer sell-through and conversion metrics.
- Execution quality of GTM milestones and marketing activations.
- Customer satisfaction and relationship strength across key stakeholders.
KEY RELATIONSHIPS
- External: Buyer’s, Planners and Franchisee Partners
- Internal: Brand team, CTC / Category teams, Finance, Supply Chain
KNOWLEDGE, SKILLS & ABILITIES
- Strong commercial acumen with the ability to identify and capitalise on opportunities
- Excellent communication, relationship management, and negotiation skills
- Analytical and data-driven, with strong numerical competency
- Highly organised, detail-oriented, and able to manage multiple priorities
- Entrepreneurial mindset with a proactive, solution-oriented approach
- Strong presentation and influencing abilities across varied audiences
- Passion for sport and the adidas brand
- Technically savvy, with a willingness to learn new products and their specific features and benefits
- Creative innovator committed to constant improvement.
- Thrive in being a team player whilst also having the ability to work autonomously using own initiative.
- Self-starter - driven to make a mark, leave the role bigger then when you started it.
- Objective and mature mindset, understanding both perspectives.
- Courageous and curious enough to look at new ways of doing things; not always doing the same, expecting a different result.
- Hard worker but can have a laugh and bring the fun
- Wholesale Experience and local market experience is a must
REQUISITE EDUCATION & EXPERIENCE / MINIMUM QUALIFICATIONS
- Bachelor’s degree in Business, Marketing, or a related field (preferred)
- 4-5 years of experience in Key Account Management, Field Sales, or a similar commercial role with strong understanding of the local market
- Industry - Understanding of and experience with sports/footwear technology or passionate about the sports within your category: Hiking, Football, Running etc
- Proven track record in delivering sales growth and managing strategic accounts
- Proficiency with Microsoft Office (Excel, PowerPoint) and CRM systems
WHAT’S ON OFFER?
- Generous discounts across all adidas merchandise.
- Remote Work Options - 3 days in the office/2 remote.
- Fitness & Wellbeing - We invest in your mental and physical health and wellbeing through gym membership allowances, training programs and access to the Employee Assistance Programs.
- Parental Benefits - thought out benefits for both Mum and Dad.
- Employee Engagement Events throughout the year.-
- AT ADIDAS WE HAVE A WINNING CULTURE. BUT TO WIN, PHYSICAL POWER IS NOT ENOUGH. JUST LIKE ATHLETES OUR EMPLOYEES NEED MENTAL STRENGTH IN THEIR GAME. WE FOSTER THE ATHLETE’S MINDSET THROUGH A SET OF BEHAVIORS THAT WE WANT TO ENABLE AND DEVELOP IN OUR PEOPLE AND THAT ARE AT THE CORE OF OUR UNIQUE COMPANY CULTURE: THIS IS HOW WE WIN WHILE PLAYING FAIR.-
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