Business Director
2 days ago
Mindshare is one of WPP’s first start-ups. A holding group that was renowned at the time for acquiring business took a chance to set one up internally. That was 24 years ago but our entrepreneurial spirit lives on.
The media departments of Ogilvy and JWT merged to make Mindshare. **One was red** and **one was blue** which when **combined makes our colour purple.**
The colour purple goes beyond the palette and has become a shorthand descriptor for those people part of the Mindshare culture - _‘they are truly purple’_, _‘they are a purple person’._
At a time where agencies were named after individuals we went against the norm and named ourselves after the collective. A ‘share of minds’ would be needed to bring to life great work for clients. Great work would gain a disproportionate ‘share of mind’ in our clients’ customers.
**Key purpose of the Business Director role**
The business director has ultimate responsibility for the state of the agency's relationship and performance on assigned clients. They ensure that all recommendations drive our clients’ business whilst generating a strong commercial return for Mindshare.
**Key responsibilities for the Business Director**
- Manages and coaches team as their direct reports and creates professional development plans for their advancement
- Informs / support teams career development and training needs
- Ensures all training is followed up effectively as relevant to help with their ongoing development
- Helps manage requests sent to the client team to ensure they have the thinking space and time required to deliver tasks to a high standard i.e. pushes back as needed
- Motivates the team working across their client’s business to over-deliver against client expectations i.e. drives pro-activity/surprise and delight elements
- Works with Client Services Director on development of structure across the business
- team follow it as relevant to the required client output
- Produces a business plan at the beginning of each year for their assigned client(s)
- Provides client(s) with Thought Leadership relevant to their business throughout the year
- Provides clients with a well-informed POV at all times (across category, media and marketing etc)
- Manages and updates accurate revenue forecast throughout the - sharing relevant information with CSD in revenue forecast meetings
- Works with the CSD on client contract negotiations
- Responsible for client profitability, reporting to the CSD on an ongoing basis
- Ensures team delivers hours to agreed SOW where possible and that any client related resource issues are understood and managed
**What can you bring?**
- High levels of energy that helps cultivate a positive social and high-performing culture
- A desire to lead rather than manage, with the ability to switch between the two depending on the situation
- Experience in people management with an understanding of what drives retention and a success through others mentality
- Strong ability to build relationships with key stakeholders - client, client team, SBUs
- Commercial awareness
- The ability to identify revenue driving opportunities
- Extensive experience in media planning
- Strong knowledge of digital media channels and tools
- Understanding of the relationship between channels
- Knowledge of media channels and tools
If you are interested in this role, please APPLY now
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