Distribution Partner Manager
2 weeks ago
This role is a volume driver Working closely with your assigned portfolio of Distribution Partners (Distributors and Wholesalers) you will develop and negotiate annual business plans that achieve growth and drive Red Bull initiatives. You will also track our Distribution Partners' performance against our strategy and priorities, ultimately achieving an increase in Distribution, Execution and Volume.
RESPONSIBILITIES**
Areas that play to your strengths**:
All the responsibilities we'll trust you with:
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- DISTRIBUTOR MANAGEMENT
Coordinate regular meetings with distribution partner’s teams in order to communicate company strategy and priorities, review business KPI’s, discuss opportunities and threats in the region, run trainings and update sales teams
Assign sales, distribution, execution etc. targets to DPs based on business targets (and relevant teams) and follow up these targets regularly
Provide execution trainings, on-the-job trainings and coaching to DP and their teams
Regular Trade Visits with DP Field teams to coach DP sales team and unlock distribution and execution opportunities
Analyze the opportunities in the region, take proper action and implement as needed
Ensures DPs fully understand and execute Red Bull execution / merchandising standards in collaboration with RAE’s
Implements systems to track and benchmark DPs against key initiatives/goals
Plan and Execute incentive programs in line with company targets in order to keep sales representatives focused and motivated
Be a credible beverage business consultant to DPs and customers and act as a category captain by presenting category and Red Bull Potential
- DISTRIBUTOR STRUCTURE AND ACCOUNTABILITY EXPERT
Thorough working knowledge of distributors internal systems and structure
Understands distributor’s hierarchy and has relationship from the top down (Owner/GM to Field Sales staff)
Clear understanding of the person responsible and accountable for tasks or programs within DP
- BUSINESS PLANNING:
Develop with assigned DPs the annual business plans (bottom up) with regards to organization requirements, distribution, volume, investments, and KPIs
Establishes POS allocation by distributor
Coordinates with relevant stakeholders to issue on-going updates against allocation
- BUDGET MANAGEMENT
Manage assigned budgets where applicable (Examples: incentive budgets, free goods budget, POS budget and in some cases regional account budgets)
- Business Intelligence:
Maintains strong working knowledge of all relevant Red Bull systems
Proactively uses available reports to maximize on all opportunities including competitor intelligence
Holds DPs accountable for data submission into RB systems to ensure accurate and timely information
EXPERIENCE**
Your areas of knowledge and expertise**:
that matter most for this role:
- Highly successful sales experience and proven track record in FMCG
- +5 years Distributor and Supplier experience is preferred
- Commercially proficient, analytical, with a high attention to detail
- Previous experience of managing a P&L is preferred
- Proven ability to build strong, effective working relationships with all stakeholders
- Excellent negotiator and able to manage conflict effectively
- Strategic thinker and able to demonstrate sound business acumen
- Confident presenter with previous training experience preferred
- Competent with MS Office including Windows, Word, PowerPoint, Excel
- Effective communicator, both written and oral
- Able to work independently and is highly organized
- Valid full NZ Drivers License
- Tertiary level qualification in related field such as Business, Economics, etc
- English, both written & spoken
- Travel 25%
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