Brand Manager

2 days ago

Auckland City, New Zealand PepsiCo Full time

**Overview**

**Work for a global company with some of the world’s most trusted and iconic brands.**

**Be part of an exciting business where employees are recognised and career growth is nurtured.**

Bluebird Foods Ltd, proudly in NZ for 70 years, we are the leader in Salty Snacks and well known for our most loved and trusted range such as Bluebird Originals, Doritos, Copper Kettle, Grain Waves, Twisties and Cheetos As part of PepsiCo.
- We currently have an exciting opportunity to join our NZ Marketing Team as a **Brand Manager,** specialising within Corn and Better For You portfolio, including Doritos, Tostitos, Sunbites Grainwaves and PopCorners. Your role will contribute to achieving our snacks portfolio strategy and growth plans as a part of the New Zealand brand team and broader marketing function. In this position you will manage and

implement strategy & plans for the brands within Corn and BFY portfolio across the full marketing mix including communications and innovation, to deliver profitable growth.

**Responsibilities**

**Key Resposibilities**:

- Drive brand growth through identifying key brand insights and growth strategies
- Capitalise on opportunities that deliver AOP volume, revenue share and profit growth, and build on-going brand equity
- Work closely with other functions (sales, category, shopper, R&D etc) both locally and across the regional and global Pepsico business to align & optimise project delivery and provide thorough measurement and evaluation of all launches.
- Drive a clear communications strategy for your portfolio of brands/products as well as collate and deliver concise communication briefs to external agencies in line with agreed brand objectives
- Manage the execution of all advertising and activation elements (shoot, budget, timing, business sell in) - to deliver creative and relevant communication & activation to delight consumers drive brand growth
- Deliver requisite brand/product performance reports and budget tracking reports to prescribed timings with issues and opportunities clearly identified
- Manage relationships with key Packaging, Research, Media, Creative & Activation agencies to ensure effective brand outcomes

**Qualifications**

**About you**:

- To be successful in your new role you will have a minimum of 2 years Brand Management experience within New Zealand or Australian market, either in FMCG or related industry
- Experience with new product development and the Stage Gate process or similar
- Demonstrated ability to think strategically and analytically with a keen eye for attention to detail and strong planning and organisational skills to effectively manage and execute projects
- Ability to work with Global partners and harness appropriate Global NPD & Comms and co-ordinate relevant approvals within matrix structure in a timely manner

**About us**:
We are a progressive and people-focused business and believe our diverse workforce is the key to our success. Because we value our employees and their families, we offer an agile and flexible working environment with an emphasis on work life balance and health, as well as plenty of learning opportunities and room to grow your career. We offer you:

- An opportunity to join a Global FMCG Company and a Top Employer of Choice
- A competitive benefits package
- Personal and Professional Growth Opportunities
- Bluebird Product Perks
- Health and Wellness Programs
- Free access to our new onsite Gym 24/7
- Free Car Park and Subsidised Staff Canteen

  • Brand Manager

    1 week ago

    Auckland City, New Zealand Bright Food Asia Pacific Pty Ltd Full time

    **Introduction**: About the Company At Hutchinsons we are passionate about bringing New Zealanders a World of Food. Established in 1914, we have a long track record in sourcing international and local food brands for New Zealanders to enjoy with friends and family. We provide the opportunity to support our brand partners and customers’ business growth in...

  • Brand Manager

    2 weeks ago

    Auckland City, New Zealand Bright Food Asia Pacific Pty Ltd Full time

    **Introduction**: At Hutchinsons we are passionate about bringing New Zealanders a World of Food. Established in 1914, we have a long track record in sourcing international and local food brands for New Zealanders to enjoy with friends and family. We provide the opportunity to support our brand partners and customers’ business growth in the dynamic, fast...

  • Brand Manager

    6 days ago

    Auckland City, New Zealand Barker’s Full time

    **Brand Manager** Are you ready for the next step in your career? Passionate about local brands? Do you have experience developing NZ brand Strategies? Do you thrive on creating innovative strategies to drive sales and growth? If so, Barker's has an exciting opportunity for you! At Barker's, we're continually exploring new and innovative ways of doing...

  • Brand Manager

    6 days ago

    Auckland City, New Zealand Barker’s Full time

    **Brand Manager - FMCG** Are you passionate about local brands? Do you have experience developing NZ brand Strategies? Do you thrive on creating innovative strategies to drive sales and growth? If so, Barker's has an exciting opportunity for you! At Barker's, we're continually exploring new and innovative ways of doing things and we've got ambitious plans...

  • Brand Manager

    2 weeks ago

    Auckland City, New Zealand Viatris Full time

    1489 Viatris Limited At VIATRIS, we see healthcare not as it is but as it should be. We act courageously and are uniquely positioned to be a source of stability in a world of evolving healthcare needs. Viatris empowers people worldwide to live healthier at every stage of life. We do so via: Access - Providing high quality trusted medicines regardless of...

  • Brand Manager

    2 days ago

    Auckland City, New Zealand Viatris Full time

    1489 Viatris Limited At VIATRIS, we see healthcare not as it is but as it should be. We act courageously and are uniquely positioned to be a source of stability in a world of evolving healthcare needs. Viatris empowers people worldwide to live healthier at every stage of life. We do so via: Access - Providing high quality trusted medicines regardless of...

  • Brand Manager

    2 days ago

    Auckland City, New Zealand Kellogg Company Full time

    We are proud to represent Kellogg’s. With iconic brands that have been part of the lives of generations, we’re excited to be part of creating better days for people and communities around the world._ An exciting opportunity exists to join our marketing team as Brand Manager working across both our breakfast & snacks portfolio at Kellogg’s New Zealand....

  • Brand Manager

    6 days ago

    Auckland City, New Zealand Viatris Full time

    Viatris Limited At VIATRIS, we see healthcare not as it is but as it should be. We act courageously and are uniquely positioned to be a source of stability in a world of evolving healthcare needs. Viatris empowers people worldwide to live healthier at every stage of life. We do so via: Access - Providing high quality trusted medicines regardless of...

  • Brand Manager

    4 days ago

    Auckland City, New Zealand Elanco Full time

    Education : EQUIVALENTEXPERIENCE **As a leading global animal health company, Elanco delivers innovative products and services to improve the health of pets and farm animals around the world because we believe making animals' lives better, makes life better. Since 1954, we have provided solutions that support veterinarians, farmers and pet owners to advance...

  • Assistant Brand Manager

    2 days ago

    Auckland City, New Zealand Lion Full time

    Here at Lion we don’t settle for ordinary. We're passionate about crafting exceptional brands that bring people together, spark conversations, and create unforgettable moments. Our Marketing team are responsible for shaping the identity and driving the success of our brand portfolio. We’re all about passion, energy and teamwork to serve uplifting moments...