Brand Manager

Company Description

JDE is a subsidiary of JDE Peet’s, the world's leading pure-play coffee and tea company, headquartered in the Netherlands. For more than 265 years, JDE has been inspired by the belief that it’s amazing what can happen over a cup of coffee. Today, JDE unleashes the possibilities of coffee and tea in more than 100 countries, through a portfolio of over 50 brands including Moccona, L’OR, Hummingbird, Bell Tea, Jacobs, Jed’s, Pickwick and more.

**What’s it like to work at JDE?**

We are proud of our passionate, driven associates that challenge the status quo and pursue mastery in everything they do. Our goal is simple and ambitious - JDE: A coffee & tea for every cup.

At JDE, we're Made to Stand Out. Every day we are progressive in outlook, ambitious in nature, resourceful in action and decisive in approach, bringing coffee and tea moments to everyone around the world.

**Job Description**:
We are looking for a Brand Manager & Trade Marketing Specialist on a fixed term basis (for 14 months, starting Sept ‘22) because of a maternity cover. There might be opportunities for you to stay with us afterwards. You will be based in our NZ headquarters in Auckland, where we have a hybrid work policy in place (3 days WFO / 2 days WFH).

In this role, you will be responsible for developing and implementing the vision and marketing plan for our Out of Home segment, focusing on our partners which offer our coffee and tea brands to customers on the go (hotels, BARECA, convenience stores etc.). These are a few of our cherished brands that you will work with: Moccona, L’OR, JED’s, Hummingbird, Gravity, Burton’s, Bell Tea, Ti’ora and Pickwick.

Our current Brand Manager Julie has been in the role for 5 years and has been able to work on many great projects such as the rescoping of our Gravity brand, cooperating with our retail side to see how we can make the most of our NPDs (new product developments), simplifying the business by critically looking at our brand range, and presenting our efforts to the global leadership team of JDE.

In this role, you will:

- Take ownership for all our marketing efforts in the Out of Home segment and drive its success
- Support the OOH Sales Team with their trade marketing requests to enable them to increase their sales revenue
- Be responsible for the marketing budget in the Out of Home segment (+/- $600k annually)
- Drive projects such as new products developments, rationalisation and simplification in the business
- Collaborate with marketing agencies and many other internal and external stakeholders

**Qualifications**:
If you have the courage and confidence to venture into new cultures & territories, and you're brimming with an entrepreneurial spirit and a drive to succeed, you’ll fit right in at JDE. We roll up our sleeves, pitch in, and get our hands dirty to break new ground. Committed to playing at our best, we think bigger and move faster, always rising to the challenge that matters most and celebrating the wins that count.

For this role as a Brand Manager & Trade Marketing Specialist, we’re looking for someone who has the following skills and experience:

- You can work autonomously and you’re able to manage projects from start to finish
- You’re able to prioritise: you can juggle many different requests and projects at once
- You’re robust and able to stand your grounds
- You enjoy supporting our sales team, e.g., with their trade marketing requests
- Ideally, you have experience with managing NPD projects and (trade) marketing experience
- You have experience in sales or experience working very closely together with sales

Additional Information

At JDE, in addition to a competitive salary, we offer a wide range of benefits tailored to your needs:

- A full-time position on a fixed term basis (September ’22 until 3rd of November ’23)
- KiwiSaver
- You’d join in on all training we offer to the marketing team, such as 3x a year formal training from an agency, presentation and project management courses and access to the JDE online marketing toolbox
- Opportunity for career development
- Delicious coffee on-site and free quarterly staff orders of coffee and tea
- Experienced and enthusiastic team