Growth Marketing Manager

About Landlord Studio

Landlord Studio is an innovative Kiwi tech company dedicated to simplifying property management and rental accounting for independent landlords globally. Our platform offers tools for streamlining income and expense tracking, automating rent collection, and generating tax-ready reports. With customers across the US, UK, and over 60 countries, we are committed to building technology that landlords genuinely love.

We are a tight-knit, global team focused on building impactful products and supporting each other in a fast-paced, high-growth environment.

About the Role

We are hiring a hands-on
Growth Marketing Manager

to own and execute our full-funnel growth strategy from our Auckland HQ. This newly created role is designed for a person who excels in operational delivery, experimentation, and measurable outcomes.

The successful candidate will lead SEO, growth experiments, digital campaigns, and multi-market lead generation. You will have global reach working closely with the Head of Marketing while enjoying the autonomy to build, test, and scale initiatives that materially contribute to the business's success.

We're committed to creating a diverse, inclusive workplace where everyone can do their best work. If you don't tick every box in this JD but think you'd thrive in the role, apply anyway – we'd love to chat.

What Success Looks Like (6–12 Months)

Success will be measured against industry-standard B2B SaaS benchmarks:

Organic Growth

• Deliver
  YoY growth

in organic traffic across key markets (US, UK).
- Improve organic visibility by ranking
additional high-intent keywords

within the top 10 results.

Lead Generation & Campaign Performance

• Generate
  250–300 MQLs per month

, consistently.
- Demonstrably improve our Trial to Sub conversion rate.

Technical & Operational Efficiency

• Create a stable growth engine with documented workflows, funnel dashboards, and repeatable playbooks.

What You'll Own

SEO & Answer Engine Optimisation (AEO)

• Build and execute a global SEO strategy aligned with commercial goals.
• Optimise for both traditional search and emerging AI-driven answer engines.
• Conduct keyword research, competitor benchmarking, and full technical SEO audits.
• Report monthly on organic performance.

Campaign Management & Lead Generation

• Own multi-channel digital campaigns across search, social, and display. Build and manage top-of-funnel and mid-funnel lead generation systems.
• Implement A/B and multivariate testing frameworks to optimise landing pages and ads.

Growth Strategy & Analytics

• Lead growth metrics, forecasting, and funnel reporting.
• Identify new growth channels and run structured experiments.

Content & Brand Amplification

• Repurpose existing content into high-performing assets across multiple channels. Contribute to landing page strategy and collaborate with Design/Product to drive conversions.
• Partner with internal teams and contractors to deliver content and distribute content via scalable growth loops.

What You Bring

Must Haves

• 5+ years' hands-on growth marketing experience in B2B SaaS or a similar fast-paced tech environment.
• Proven ability to deliver measurable results across SEO, paid campaigns, and lead generation.
• Advanced capability with SEO tools such as Ahrefs, Google Analytics (GA4) and Google Search Console.
• Demonstrated ability to manage multiple projects independently and execute with precision.
• Experience with marketing automation systems and CRM tools (Mailerlite preferred but not essential).
• Growth mindset and empathy. You won't always have the answers but you are committed and capable of finding solutions.

Nice to Haves

• Experience with AEO and optimisation for AI-powered search experiences.
• Background working in PropTech or similar industries.
• Basic design or video editing skills (Figma, Canva, or similar).
• CRO experience with testing frameworks and landing page optimisation.
• Experience operating across international markets.
• Familiarity with Webflow and technical SEO implementation.

Why You'll Love It Here

• Own growth marketing for a category-leading SaaS product with passionate global users.
• Work closely with a smart, international team operating with high trust and autonomy.
• Competitive salary and ESOP.
• High-impact IC role where your execution directly shapes revenue outcomes.
• Quarterly team off-sites and monthly team lunches.
• Latest tools, gear, and software to set you up for high performance.
• A culture that values diversity, inclusion, and meaningful collaboration.

Ready to drive the next phase of Landlord Studio's growth? Apply today and help shape the future of rental property management.