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Search Director

3 weeks ago

Auckland City, New Zealand Spark Foundry Full time

Company Description

Spark Foundry. Famously Effective. Not one or the other, both. Creativity that connects. Rigour that delivers. A magnetic combination. Attracting clients that become advocates and talent, driven to perform.

That is 100% what we aim for. But a vision cannot be realised without the right ingredients.

**VALUES**
- ** Allsorts - **We believe it takes Allsorts to get magical work. Diverse thinkers and diverse thinking. In what we do and who we are.
- ** Art and Evidence - Great ideas are only great ideas if they work. **We believe it takes both Art and Evidence to thrive in the industry today. It’s one thing to dream it but another to prove it and it’s only great if you can do both,
- ** Royalty Makes Loyalty - **There is a return on **treating clients and partners like royalty**. Nurturing clients’ business, listening to their needs and delivering excellence at every step allows us to build lasting and rewarding relationships.
- ** Good Humans - Decency in everything we do**. Be a Good Human, Always. No matter who you are or who you think you are.

**Job Description**:
Working inside a team led by the Spark Foundry Head of Digital and alongside a fellow Search Directors, this role is responsible for all aspects of search and campaigns on behalf of Spark Foundry clients. Our objective is to deliver innovative, best-in-class search strategy for our clients for which this role is pivotal in delivering. The role is self-managing, with client service, task management, people management and business development requirements.

**What you will do**

**Business Development**
- Collaborate with digital a business leads across Spark Foundry to develop RFI/RFP and pitch responses.
- Develop proposals, strategies and papers to encourage increased client investment and/or trial of digital activity and/or test scenarios.
- Identify opportunity for additional Spark Foundry teams e.g. Analytics and SEO.

**Account Management**
- Lead client relationships via active account management - attendance at WIP, actions and minute follow up and delivery of initiatives as agreed.
- Work directly with key clients to maximise their search results.
- Support the Business and Digital Directors in their client relationship and performance media requirements.
- Develop proactive discussion papers and initiatives specific to client needs.
- Liaise with the clients through campaign implementation and in-market optimisation.

**Strategy**
- Bring search further up the planning cycle, using platform data to generate audience insight
- Articulate how search can be used as a full funnel media channel rather than solely a performance driver
- Evolve the concept of traditional search into wider eCommerce opportunities

**Paid Search**
- Champion the role of search within the agency.
- Educate, upskill and inspire clients.
- Develop and implement PPC recommendations.
- Run profitable PPC projects from beginning to end.
- Identify opportunities for growth and development in our internal processes

**Implementation, Optimisation and Reporting**
- Actively manage campaigns to ensure optimum results for clients.
- Take hands-on ownership of client activity within a client portfolio.
- Proactively lead the process around reporting, budget management, pacing and delivery across the team.
- Work with the data supplied by the reporting platforms to create insightful campaign performance reports (both interim and final) to be presented internally and to clients.
- Implement campaign changes as required by the client or other partners.
- Identify insights from results to inform future campaigns.

**Other**
- Maintain relevant Google Partners certifications e.g. AdWords, Google Analytics
- Stay abreast of platform developments and maintain technical proficiency.
- Work with and mentor junior staff members on campaign development and planning process.
- Actively contribute to agency culture through positive teamwork and energy.

**QUALIFICATIONS**

**About you**
- Able to prioritise workload to ensure all tasks are undertaken with urgency and to a high standard
- High attention to detail and ability to multi-task
- A desire to absorb and learn and be curious about the world we live in
- An uncanny mix of strong process and the ability to think laterally
- Support and help develop a positive workplace culture
- Demonstrate excellent interpersonal communication skills
- Demonstrate through own actions a commitment to Health and Safety at work when undertaking work or observing others in the workplace.
- Ideally hold a tertiary qualification.

**Our offer to you**
- A supportive, fun and rewarding team culture where collaboration is key
- All the benefits of being part of a global network with a Wholeself program, Learning & Development opportunities, flexible working and an industry leading parental leave policy
- Day off for your birthday
- Confidential 24 hour support via our Employee Assistance Programme.

Additional Information