Category Marketing Lead

**Company Description**
The Warehouse Group (TWG) is home to some of Aotearoa’s iconic brands - The Warehouse, Warehouse Stationery, and Noel Leeming. Our purpose is simple - ‘Helping Kiwis live better every day”. Warehouse Stationery as a brand is unique in the sense we have stand-alone stores, SWAS (Store Within A Store) footprint within our Warehouse stores and customer segment opportunities. We believe in making it easy for our customers to make more happen by providing a full range of products, services and solutions for businesses, customers and students.

This is a strategic yet hands-on role for a senior retail marketer ready to make an impact

Warehouse Stationery offers a dynamic landscape; multi-store formats/channels, consumer and business segments and categories - as **Category Marketing Lead**, take the lead in developing category marketing strategies and campaigns, connect with customer insights to design marketing propositions that grow market share, margin and brand love.

Reporting into our Head of Retail Marketing and dotted line into GM Warehouse Stationery, leading 2 Marketing Manager direct reports and joining a great cohort of 4 other Category Marketing Leads (looking after respective categories across The Warehouse brand).

A snapshot of your role:

- Lead category marketing strategy for your portfolio to effectively drive category sales, profitability and brand growth
- Plan and deliver integrated marketing, MTE, and promotional activities that support KPIs, trading calendars, and category performance across all channels.
- Leverage customer data and insights to inform strategy, optimise category plans, and drive commercial growth through responsive, data-led decisions.
- Collaborate cross-functionally with creative, merchandising, operations, media, and omni-experience teams to deliver a cohesive marketing plans
- Manage agreed aspects of Marketing A&P budget efficiently across activity to improve effectiveness and ROI
- Foster a high performing team culture for your team of 2x direct reports
- Lead and grow the **BizRewards** loyalty programme, driving new sign-ups, customer retention, and database reactivation through targeted campaigns and initiatives

**Qualifications**
We are looking for a solid operator. Someone strategic, forward looking who is comfortable to challenge thinking. But someone who can equally change gears and get into the doing, collaborating and influencing stakeholders along the way. Retail savvy with a head for B2B as well, influential and customer centric describe you down to a t. Your marketing background, and trading mindset are an absolute must. Our wish-list also includes:

- Multi-channel retail marketing experience
- Data-driven and strong customer centric mindset
- Adaptable, flexible - thrive with pace
- Strong leadership skills - ability to coach, mentor and inspire
- A confident interactor and strong communicator - comfortable collaborating with stakeholders to get alignment
- Courageous bold thinker, testing new channels and spaces

**Additional Information** Come work with us as we aim to “Help Kiwis live better everyday”.**

We are intentional about finding the right people to allow us to work best as a team and truly make a difference for the business and our customers. What we can promise in return is work that will challenge & excite, working with passionate like-minded people.

Our teams balance a hybrid working approach (up to 2 days per week from home). Conveniently located in Northcote, we offer free car parking on-site, EV charging on top of great discounts across brands, birthday leave, wellbeing support and excellent opportunities within the business