Pharmaceutical Industry Marketing Strategist

4 days ago


Auckland, Auckland, New Zealand GlaxoSmithKline Full time

About GSK

GSK is a global biopharma company with a special purpose – to unite science, technology and talent to get ahead of disease together.

We want GSK to be a place where people feel inspired, encouraged and challenged to be the best they can be. Where they can keep growing and look after their wellbeing.

At GSK, we challenge ourselves to get Ahead Together – to make a positive impact on global health; for growth; in an environment where people can thrive.

Our Mission

We're looking for a dynamic Senior Brand Manager (SBM) to spearhead the marketing efforts for one of our key Haematology products.

This role will give you the opportunity to drive long-term business growth and make a significant impact.

Your Role

  • Succesfully launch and market GSK's Haematology product to drive long-term growth.
  • Develop and execute a comprehensive, multi-channel marketing plan aligned with brand strategy.
  • Lead a cross-functional team to execute the business strategy with excellence.
  • Create valuable digital content for HCPs using data-driven insights.
  • Collaborate with Medical on KOL engagement and educational initiatives.

About You

To be successful in this role, you will need a strong background in omni-channel marketing and digital campaigns, combined with pharmaceutical industry knowledge and a customer-focused approach.

You will be adept at achieving targets, building relationships, and executing strategies to perfection.

Ideally, you will have experience within Haematology or Oncology.

You'll also:

  • Hold a tertiary qualification in Business or Science (preferred).
  • Have a minimum of 3 years of experience in the pharmaceutical industry.
  • Possess strong business acumen and analytical skills.
  • Be knowledgeable about the pharmaceutical industry, including competitors and market trends.

Benefits

We offer a flexible and life-friendly working approach, allowing you to do your best work.

We are a diverse organisation that reflects the communities that we work within.

Development and progression at a global scale, with international opportunities.



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