Biddable Platforms Expert

7 days ago


Auckland, Auckland, New Zealand ArchiPro Full time

ArchiPro is a pioneering online platform revolutionising the building and design industry. As part of our team, you will be instrumental in developing innovative strategies to attract high-value users, driving the success of our clients.

About the Role:

  • You will play a key role in executing strategies across multiple biddable ad platforms, contributing to the success of our clients.
  • Manage the implementation and performance of ArchiPro's 'always on' programme, predominantly executed across the Google ecosystem and social platforms.
  • Implement specific campaigns for events, products, and clients across multiple platforms such as pDooH, Premium Video, and other biddable platforms.

Key Responsibilities:

  • Programmes of work: Define relevant planning, buying, and performance metrics, working closely with the media planner.
  • Execute our 'AO' performance programme, focusing on ArchiPro's Google Search strategy, and manage the setup and implementation of our social media programme.
  • Manage the implementation, pacing, optimisation, and reporting of biddable campaigns for ArchiPro's Brand and Product campaigns, as well as certain elements of client marketing campaigns.

Skills & Qualifications:

  • Expert-level proficiency in Google Ads, Meta Ads Manager, LinkedIn Ads, Pinterest, and other biddable platforms.
  • Strong understanding of bid strategies, audience targeting, and campaign automation.
  • Proficient in Google Analytics 4 (GA4), Tag Manager, and data tracking skills.

Campaign Management Skills:

  • Experience in budget allocation, pacing, and bid management to maximise lifetime value.
  • Strong knowledge of performance forecasting and attribution modelling.
  • Understanding of ad creative best practices, including ad copy, CTAs, and creative formats.

Benefits:

  • Competitive salary.
  • Long service leave - for every year of service you get an extra day.
  • Team building functions and events.
  • Dog-friendly workplace.


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