Biddable Platforms Expert
7 days ago
ArchiPro is a pioneering online platform revolutionising the building and design industry. As part of our team, you will be instrumental in developing innovative strategies to attract high-value users, driving the success of our clients.
About the Role:
- You will play a key role in executing strategies across multiple biddable ad platforms, contributing to the success of our clients.
- Manage the implementation and performance of ArchiPro's 'always on' programme, predominantly executed across the Google ecosystem and social platforms.
- Implement specific campaigns for events, products, and clients across multiple platforms such as pDooH, Premium Video, and other biddable platforms.
Key Responsibilities:
- Programmes of work: Define relevant planning, buying, and performance metrics, working closely with the media planner.
- Execute our 'AO' performance programme, focusing on ArchiPro's Google Search strategy, and manage the setup and implementation of our social media programme.
- Manage the implementation, pacing, optimisation, and reporting of biddable campaigns for ArchiPro's Brand and Product campaigns, as well as certain elements of client marketing campaigns.
Skills & Qualifications:
- Expert-level proficiency in Google Ads, Meta Ads Manager, LinkedIn Ads, Pinterest, and other biddable platforms.
- Strong understanding of bid strategies, audience targeting, and campaign automation.
- Proficient in Google Analytics 4 (GA4), Tag Manager, and data tracking skills.
Campaign Management Skills:
- Experience in budget allocation, pacing, and bid management to maximise lifetime value.
- Strong knowledge of performance forecasting and attribution modelling.
- Understanding of ad creative best practices, including ad copy, CTAs, and creative formats.
Benefits:
- Competitive salary.
- Long service leave - for every year of service you get an extra day.
- Team building functions and events.
- Dog-friendly workplace.
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