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Digital Marketing Strategist

1 week ago

Auckland, Auckland, New Zealand ArchiPro Full time
ArchiPro - A Leader in Digital Innovation

The building industry is on the cusp of a revolution, and ArchiPro is at the forefront. Our cutting-edge all-in-one platform combines exceptional design and world-class engineering to transform the way we build and renovate.

This role plays a key part in our success story, as you'll be responsible for implementing and managing campaigns across multiple biddable ad platforms in Australia and NZ.

About the Role:

  • You will manage the in-platform implementation and performance of ArchiPro's 'always on' programme, predominantly executed across the Google eco-system and social platforms.
  • You will implement specific campaigns for events, products, and clients across multiple platforms such as pDooH, Premium Video, and other biddable platforms.
  • You will work closely with the media planning function to develop meaningful performance measurement and execute to plan and on budget.

Key Responsibilities:

  • This role will contribute to ArchiPro campaign and 'Always-on' (AO) media planning by defining the relevant planning, buying, and performance metrics, working closely with the media planner.
  • You will also execute our 'AO' performance programme, with a focus on ArchiPro's Google Search strategy. You will manage the set up and implementation of our social media programme.
  • You will manage the implementation, pacing, optimisation, and reporting of biddable campaigns for ArchiPro's Brand and Product campaigns, as well as certain elements of client marketing campaigns.

Requirements:

  • 5+ years experience in Paid SEM and biddable advertising.
  • Expert-level proficiency in Google Ads, Meta Ads Manager, LinkedIn Ads, Pinterest, and other biddable platforms.
  • Strong understanding of bid strategies, audience targeting, and campaign automation.
  • Proficient in Google Analytics 4 (GA4), Tag Manager, and data tracking skills.
  • Ability to analyse data sets and generate actionable insights.