Digital Advertising Specialist
4 days ago
ArchiPro Limited is revolutionising the building and construction industry through technology and innovation. We are seeking a Senior Biddable Platforms Specialist to join our team.
The role will contribute to the success of our clients by executing strategies that attract high-value users to the ArchiPro platform. The successful candidate will be responsible for implementing and managing both Brand and Performance-driven campaigns across multiple biddable ad platforms in Australia and New Zealand.
The key responsibilities of this role include:
- Defining relevant planning, buying, and performance metrics for ArchiPro campaign and 'Always-on' (AO) media planning
- Executing the AO performance programme, with a focus on ArchiPro's Google Search strategy
- Managing the implementation, pacing, optimisation, and reporting of biddable campaigns for ArchiPro's Brand and Product campaigns
The ideal candidate will have expert-level proficiency in Google Ads, Meta Ads Manager, LinkedIn Ads, and other biddable platforms. They will also have strong analytical skills, including data analysis and interpretation.
Key Skills:
- Expert-level proficiency in Google Ads, Meta Ads Manager, LinkedIn Ads, and other biddable platforms
- Strong understanding of bid strategies, audience targeting, and campaign automation
- Proficient Google Analytics 4 (GA4), Tag Manager, and data tracking skills
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