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Brand Marketing Lead

2 weeks ago

Auckland, Auckland, New Zealand GlaxoSmithKline Full time

About Us

At GSK, we unite science, technology, and talent to get ahead of disease together. We want GSK to be a place where people feel inspired, encouraged, and challenged to be the best they can be. Where they can keep growing and look after their wellbeing.

We are strengthening our presence and influence in the global Haematology market with several exciting product launches scheduled over the next few years and ongoing research initiatives.

About the Role

This dynamic Senior Brand Manager will spearhead marketing efforts for one of our key Haematology products, driving long-term business growth and making a significant impact.

Your role will include:

  • Successfully launching and marketing GSK's Haematology product
  • Developing and executing a comprehensive multi-channel marketing plan aligned with brand strategy
  • Leading a cross-functional team to execute business strategy with excellence
  • Creating valuable digital content for HCPs using data-driven insights

About You

To succeed in this role, you will need a strong background in omni-channel marketing and digital campaigns, combined with pharmaceutical industry knowledge and a customer-focused approach.

You will be adept at achieving targets, building relationships, and executing strategies to perfection. Ideally, you will have experience within Haematology or Oncology.

Why Join Us?

At GSK, we challenge ourselves to get Ahead Together – to make a positive impact on global health; for growth; in an environment where people can thrive. Our culture inspires our performance.