Brand Champion and Marketing Director

1 week ago


Auckland, Auckland, New Zealand ZURU Edge Full time

ZURU Edge Career Opportunities

We are seeking a senior marketing leader to join our team and drive business growth across markets globally.

As a senior marketing manager, you will be responsible for developing and executing marketing strategies that meet business objectives for Millie Moon.

Key responsibilities include:

  1. Developing Marketing Strategies: Create and implement plans that achieve business objectives for Millie Moon's growth.
  2. Executing Marketing Initiatives: Develop and execute marketing initiatives for Millie Moon's global markets in line with best-in-class FMCG brand marketing practice.
  3. Go-to-Market Strategy: Lead go-to-market strategies and activations for Millie Moon's new markets, retailers, and NPD launches, working closely with internal cross-functional teams.
  4. Campaign Leadership: Lead 360 marketing campaigns from concept to completion, building strong relationships with external agency partners and internal teams.
  5. Data Analysis: Collect and analyze data and insights from external sources and internal customer service and sales data to understand customers' needs and apply these insights to marketing strategies and tactics.
  6. Digital Performance: Oversee digital marketing campaigns and performance, collaborating closely with the internal Digital Marketing Team.
  7. Budget Management: Manage brand marketing budgets from planning to execution, reporting to the Head of Marketing on ongoing optimisation of activity and spend.
  8. Leadership and Mentorship: Develop and manage junior team members to deliver and execute plans across the brand, establishing processes that empower team members to work efficiently and embody continuous improvement.


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