Digital Marketing Strategist

7 days ago


Auckland, Auckland, New Zealand Xero Full time
Job Description

Xero is a cloud-based accounting software company that helps small businesses automate routine tasks, surface actionable insights, and connect with the right data, advisors, and apps.

We're seeking a skilled Lifecycle Marketing Lead to join our Partner Penetration stream team. As a key member of our lifecycle and engagement strategy, you will play a crucial role in designing and delivering personalised journeys that drive customer outcomes.

Key Responsibilities:

  • Accelerate product adoption, utilisation, and marketing-generated revenue pipeline through effective leveraging of direct marketing channels, tooling, and data.
  • Design communication journeys that map customer needs, ensuring every engagement point adds value.
  • Drive customer lifecycle programs commercially aligned to business goals and strategy, guiding cross-functional delivery across technical and non-technical teams.
  • Collaborate with Product Marketing, Partner Marketing, Regional Marketing, Partner Onboarding, and Sales teams to deeply understand the end-to-end customer journey.

Requirements:

  • Extensive experience in email marketing and/or marketing automation platforms and digital experimentation.
  • Deep understanding of human-centred design, service design, or design thinking.
  • Experience in Salesforce Marketing Cloud, Sales Cloud, SQL, AMPscript, and Google Analytics.


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