Digital Content Strategist

4 days ago


Auckland, Auckland, New Zealand Robert Walters New Zealand Full time

An exciting opportunity has arisen for a seasoned Digital Content Strategist to join our dynamic and rapidly growing marketing team. This role offers the chance to craft compelling narratives and content strategies that connect with stakeholders globally.

What you'll do:
  • Develop digital content frameworks and strategies that drive demand generation and lead conversion across all channels
  • Transform campaign and project objectives into compelling B2B content opportunities
  • Write clear, engaging copy that brings ideas to life across multiple channels and formats
  • Plan and create high-converting website content
  • Transform product value propositions and features into clear, engaging content
  • Develop targeted content that supports the B2B buying cycle
  • Analyse content performance metrics to optimize content and strategies
Requirements:
  • 4+ years of experience in B2B content marketing, preferably in SaaS, tech, or education
  • Strategic thinking ability to develop content frameworks for demand generation
  • Exceptional copywriting skills with experience in B2B content formats such as white papers and case studies
  • Proven track record of creating content that drives leads and conversions
  • Experience working with design and development teams to create effective web pages and marketing materials


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