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Loyalty Marketing Specialist

1 week ago


Wellington, Wellington, New Zealand Star Group Full time

Welcome to Star Group, a leading hospitality company that brings together some of the best bars, pubs, and restaurants across New Zealand.

We're looking for a skilled Loyalty Marketing Specialist to join our team in Wellington and take our StarSocial Rewards programme to the next level.

In this role, you'll be responsible for designing and implementing targeted marketing campaigns that drive customer engagement, retention, and revenue. You'll work closely with customer insights to refine segmentation and messaging for maximum impact.

Your key responsibilities will include:

  • Developing and executing data-led campaigns that reach the right audience at the right time
  • Collaborating with internal teams to ensure seamless campaign execution
  • Monitoring and reporting on campaign performance, using data to continuously improve results

To succeed in this role, you'll need to have:

  • At least 3+ years of experience in loyalty marketing, data-driven marketing, or project management (bonus points for FMCG or retail experience)
  • Data-savvy skills, including a passion for analytics and turning insights into actionable strategies
  • Tech-smart skills, including familiarity with loyalty platforms like Como and experience with marketing automation tools
  • Excellent relationship-building skills, with the ability to collaborate across teams
  • A detail-obsessed approach, with the ability to juggle competing priorities in a fast-paced environment

If you're a motivated and experienced professional who is passionate about loyalty marketing, we'd love to hear from you