Digital Marketing Lead
3 days ago
About the Role
The Trade Communications Manager will be responsible for crafting and delivering engaging omnichannel communications that connect with trade customers and drive the adoption of our cutting-edge digital ecosystem. This role requires strong collaboration skills, project management expertise, and a passion for driving customer acquisition and loyalty in industrial manufacturing, FMCG, and trade-focused industries.
Key Accountabilities
- Drive customer acquisition and retention through key programmes
- Collaborate with diverse stakeholders to deliver customer acquisition and retention programmes
- Develop and implement marketing communication programs for Dulux NZ brands
- Analyze and compare campaigns– internally and against competitors
What You'll Need
- Excellent project management skills, coordinating teams, external partners, and key stakeholders to deliver results
- Proven experience in using CRM tools like HubSpot to craft data-informed campaigns that enhance engagement and retention
- Strong analytical skills, analyzing and comparing campaigns– internally and against competitors
- Data-savvy and market-focused, turning insights into action to stay ahead of industry trends and drive commercial success
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