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Marketing Automation Lead

2 weeks ago

Auckland, Auckland, New Zealand Fleetpartners Full time
Required Skills and Qualifications
The ideal candidate will have mid-level experience in managing customer lifecycle, email marketing or marketing automation roles in a B2B or B2C environment. Proficiency in marketing automation platforms such as Hubspot and exposure to CRMs such as Salesforce and data platforms like PowerBI is also beneficial. A good understanding of email marketing best practice, segmentation, lead nurturing and customer journey mapping is essential. Additionally, solid knowledge of marketing automation concepts including workflows, triggers, lead scoring, and reporting is required.