Digital Marketing Manager

3 days ago


Auckland, Auckland, New Zealand GroupM Australia & New Zealand Full time
Job Description

The role of a Digital Marketing Manager at GroupM Australia & New Zealand is to oversee the management and optimization of paid search campaigns across various platforms. This involves planning, execution, and continuous improvement of strategies to deliver outstanding performance for our clients. Key responsibilities include managing end-to-end campaigns, leveraging data and insights to optimize campaign efficiency and ROI, and working closely with internal teams and clients to ensure alignment with business objectives.

Campaign Management:
  • Plan, implement, and optimize paid search campaigns across Google Ads, Microsoft Ads, and other search platforms.
  • Conduct keyword research, develop ad copy, and execute ad testing to maximize performance.
  • Manage bid strategies and budgets to ensure cost efficiency and ROI.

Performance Analysis & Reporting:
  • Analyze campaign performance data, providing insights and actionable recommendations to improve efficiency and results.
  • Create and deliver regular performance reports, highlighting trends, KPIs, and opportunities.


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